Developing a Typology of Green Tourists. Empirical Study From Romania
Developing a Typology of Green Tourists. Empirical Study From Romania

Author(s): Mirela Stefanica, Sandu Christiana Brigitte
Subject(s): Energy and Environmental Studies, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Green tourism; Eco-types; Consumer behaviour; Participatory behaviour
Summary/Abstract: This study seeks to develop a typology of tourists according to their attitude and behaviour in relation to the natural environment. A survey was conducted on a sample of tourists in one of the representative natural tourist areas of Romania based on a face-to-face questionnaire. The typology of green tourists has been created based on 28 items measuring consumer or participatory behaviour. The study provides a segmentation of tourists into three eco-types: eco-destructive, eco-impartial, and eco-involved. These segments were analysed by gender, age and level of studies in order to observe specific similarities or differences set for each criterion. The main findings on the impact of tourist activity on the environment underline the importance for tourists to be more careful and concerned about solving the environment and enhancing green behaviour.

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