Новата нормалност на социалните медии
The new normal of social media

Author(s): Maxim Behar
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: public communications; social media; traditional media; public relations; ethics; PR; leader; expert; revolution; change; fake news; global
Summary/Abstract: This article supports the statement that the revolutionary changes in public communications after social media occupied a large part of the lives of humanity. As a result of current research and years of experience on a global scale in the industry, it can be argued that social media cannot be controlled and this contributes to both positive and negative outcomes. Social media is where the real leaders of speech and communication emerge nowadays, and communication experts have become something between publishers, reporters, and editors. New types of messaging – tweets and posts – have somewhat replaced traditional press releases, and ethics, morality, and transparency have become must-have elements of the modern PR industry. The research results also show that social networks are the driving force in the industry, everything is going digital, and traditional media is about to disappear from our lives.

• Details
• Contents