Пъблик рилейшънс и рисковете на „пълната прозрачност
Public Relations and the Risks of “Full Transparency”

Author(s): Maxim Behar
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: PR; social media; news; marketing; management
Summary/Abstract: For the PR industry, the number one consequence is that PR experts need to be trained much better to be well prepared for any eventuality. Creativity, honesty, and accuracy remain just as essential as before, but brilliant preparation for crises that may strike at any time is of the utmost importance for the PR expert in the age of the social media revolution.

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