Etiquette and courtesy clichés in "Pismovniche" (1870) by Stefan Popov and Petar Avramov Cover Image

Етикетни средства и клишета за учтивост в „Писмовниче“ (1870) от Стефан Попов и Петър Аврамов
Etiquette and courtesy clichés in "Pismovniche" (1870) by Stefan Popov and Petar Avramov

Author(s): Nadka Nikolova
Subject(s): Language and Literature Studies, Theoretical Linguistics, Historical Linguistics
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: Bulgarian Revival; politeness; clichés; letters; letter book
Summary/Abstract: In the proposed article, the grammatical and lexical means of expressing politeness are subjected to analysis by means of the descriptive analytical method, as are the clichés for ending in 60 sample letters, recommended in the ‘Pismovniche’ tutorial. The authors, Stefan Popov and Petar Avramov, advise using second-person pronouns and plural verbs in all letters addressed to parents, close relatives, and other people to whom students in grades 5 through 8 send letters. This recommendation is interpreted as being introduced by certain French sources used in compiling the tutorial; it is also influenced by trends in the last decade of the Bulgarian Revival. The lexical means of courtesy (address and title) are an episode of the gradual imposition of the titles Mr. and Mrs.; the vocative forms of nouns naming the addressees are a natural norm in the language. The clichés at the end of the letters help their addressees to master the art of correspondence.