Translation problems in website localization from English to Bulgarian: the case of ferryhopper.com
Translation problems in website localization from English to Bulgarian: the case of ferryhopper.com

Author(s): Maria Todorova
Subject(s): Language and Literature Studies, Translation Studies
Published by: Пловдивски университет »Паисий Хилендарски«
Keywords: website localization; internationalization; translation problems; English-Bulgarian translation; GILT
Summary/Abstract: The paper deals with a case study of the Bulgarian localization of the ferry ticket platform Ferryhopper, aiming to shed light on the current processes of localization in terms of technology and on the localization-specific issues translators and reviewers encounter as part of the website localization process from English into Bulgarian. The study covers some of the main technological factors affecting the linguists’ work in localization: the translation environment, the role of internationalization, and the navigation between the textual and the digital levels. The study further illustrates the resulting translation problems and the respective solutions adopted.

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