Determining the Correlation between the RLAH Regime and Roaming Usage by Applying Business Intelligence
Determining the Correlation between the RLAH Regime and Roaming Usage by Applying Business Intelligence

Author(s): Lovre Dodig, Ljerka Luic
Subject(s): Social Sciences, Business Economy / Management, Socio-Economic Research
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Roaming like at home; Mobile services; Croatian mobile users; Big data; Business intelligence
Summary/Abstract: Roaming like at home (RLAH) regime came into force on June 15, 2017, and marked the beginning of more accessible communication and use of mobile services without additional fees when travelling within the EU. In this context, this paper analyses the correlation between RLAH and the intensity of the use of mobile services by Croatian users in EU Roaming. In this regard, the research aims to measure how much RLAH influenced Croatian users' greater use of mobile services in EU roaming. How many Croatian users used mobile services in EU roaming before RLAH and during RLAH, and to what extent Croatian users in EU roaming used mobile services before the introduction of the RLAH regime compared to the period after the introduction of RLAH are questions that determine the framework research problems. This research used aggregated data on users and the use of mobile voice services of Croatian users in the EU roaming from HAKOM's (Croatian regulatory authority for network industries) database. The period observed is between Q1 2014 and Q2 2022. The research was carried out by business intelligence concepts and tools and elaborated with descriptive statistics method. Based on the results obtained from the research, the hypothesis that RLAH stimulated the use of mobile services by Croatian users in EU roaming can be confirmed. In this regard, this work supports the set goals of developing the EU digital single market and opens up space for additional research to examine user habits as part of forming a single internal market.

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