Книгоиздаването през 21-вата година на XXI в
Book Publishing in the 21st Year of the 21st Century

Author(s): Georgi Alexandrov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: book publishing; book consumption; publishing trends; reading attitudes; COVID-19 pandemic
Summary/Abstract: The study focuses on book consumption in 2021 in the United States and several European countries in three aspects – sales data, reading attitudes, and publishing trends. Data on publishing production in Bulgaria is also covered. The objective of the study is to establish the factors that contributed to the increased levels of book consumption, as well as to establish whether it results from long-term trends or simply from temporary circumstances. The methodology includes a summary of empirical data, PEST analysis, and secondary analysis of sociological research. It is shown that the pandemic had a positive impact on book consumption in all three media formats – print books, e-books, and audiobooks. Several factors are outlined that have impacted the activity of publishers and consumers within the temporal and territorial scope covered by the study. Sustainable trends in publishing that were carried on and accelerated during the pandemic, are also outlined. Some conjectures on the near future of the book industry in the context of the war of Ukraine are also made.

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