Пазарен потенциал на био продуктите в Европа
Market Potential of Bio Products in Europe

Author(s): Yana Danailova
Subject(s): Economy, National Economy, Business Economy / Management, Agriculture, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: organic food; organic farming; organic products
Summary/Abstract: The popularity of organic products worldwide is increasing due to the perception that they are cleaner and better for both people and the environment than conventionally grown ones. In the last 10 years the market of organic products in the European Union and in particular in Bulgaria is growing exponentially and ahead of the market for conventional products. More people are starting to include products of organic origin in their consumer basket. This is due both to the desire for healthier, cleaner and more environmentally friendly food, and to the increasing supply of organic products on the market. The number and size of farms that grow organic products, as well as traders and shops that offer them, are increasing. The rapid increase in sales of organic products shows the rise of consumer demand and the success of measures to maintain demand. The growth of the demand and purchase of organic food was particularly strong during the pandemic COVID-19, as a result of which consumers paid more attention to health problems and their relationship with food quality, as well as the higher food consumption at home. For the programming period 2023-2027, part of the CAP strategic plans include various programs to support organic farming in the EU.

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