Дигиталните процеси като начин на съхранение на българското шрифтово наследство
Digital Processes аs а Way оf Preservation оf the Bulgarian Typography Heritage

Author(s): Zaharina Petrova-Prodanova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: digital recovery; old bulgarian font; historical typography; cultural heritage; variable font; augmented reality
Summary/Abstract: This report examines the latest digital processes as a reliable way to preserve the Bulgarian typography heritage. Compared to the analog-created fonts from the second half of the 20th century, used primarily for artistic and scientific purposes, their modern interpretations have a much wider field of application, because they cover the advertising industry, cinema, television, web space, and social media. The report examines several examples of technological innovations such as variability in font design, animation of typographic objects, and augmented reality. Through them, the latest generation of type designers not only express an interest in the cultural heritage on the field but also successfully transfer it to the digital environment, which is increasingly displacing traditional methods of communication.

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