Стимулиране на интереса към книгата: Стратегии за маркетинг на съдържание в социалните мрежи и тяхното приложение в популяризирането на нови заглавия
Stimulating Interest in Books: Strategies for Content Marketing on Social Networks and their Application in Popularizing New Titles

Author(s): Maria Markova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: social media; content marketing; promoting new book titles
Summary/Abstract: With the increasing consumption of digital content, social networks have become an increasingly important channel for reaching readers and promoting new book titles, both fiction and non-fiction. In this evolving landscape, effective content marketing strategies can play a critical role in attracting readers and sustaining interest in literature. This report provides a theoretical overview of content marketing strategies, practical examples of their application, and an analysis of their effectiveness in the context of book promotion. The report will delve deeper into the topic, starting with an introduction, research methodology, presentation of findings, discussion of the significance of the findings, and suggestions for future research directions. Data has been processed through content analysis of specific social platforms and groups. Additionally, the report will present a comprehensive bibliography and include supplementary resources from internet pages and materials that support this work. By combining theoretical and practical elements, as well as empirical research, this report offers important opportunities for publishers, authors, and marketing professionals seeking to expand their reach and engage readers in a digital environment. This report examines the impact of social media on literary publishing, with a focus on the influence of specific internet platforms on business objectives. The increasing importance of certain genres, the publication of quality content, and the growing reliance on social media are driving the transition to the digital realm. Furthermore, the analysis highlights three key challenges facing today’s publishers: dependence on social media and platforms for audience acquisition, the need to publish compelling content amidst extensive catalogs, and the saturation of some platforms with new and engaging content.

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