Как притурката „Параграф 22“ на седмичното издание „Банкеръ“ стимулира читателския интерес
How the Banker Weekly’s Paragraph 22 Gadget Drives Reader Interest in Joseph Heller’s Book of the Same Name

Author(s): Teodora Georgieva
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: Paragraph 22 (Catch-22); Banker Weekly; book publishing business; journalistic investigation; book publishing marketing
Summary/Abstract: This research examines if it is possible that a successful media product, that is inspired by a classic novel, can trigger the book publishers’ interest in reissuing it. A quantitative empirical analysis was conducted based on 80 book publishers, obtained through an online questionnaire. The results of this study show that a successful media product cannot stimulate the republishing of a classic novel, that is named after. This study examines also the factors that influence the book publishing business when it comes to paying in advance for a journalistic investigation and publishing it.

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