Четенето като лайфстайл – как издателите на домакински издания в периода 1900-1944 г. създават литературния вкус на читателите си
Reading аs а Lifestyle – How the Publishers оf Contemporary Home Editions Create тhe Literary Taste оf their Readers

Author(s): Billiana Raikova-Kovachev
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: modernization; women’s magazines; trends; reading; literature; lifestyle
Summary/Abstract: The modernization of Bulgarian society began with the Renaissance and developed to its maximum after the Liberation. The economic development of the new Bulgarian state is rapidly taking a European path of development, creating new conditions, new relations, and paradigms and inviting the then Bulgarians to seek education, development, and lifestyle like their European contemporaries. A product of the elitist environment from which their publishers originate, women’s magazines become a factor in the development of their female readers. It covers not only the manifestation of modern women in their family environment but also the creation of new habits, and a new living and social environment, inherent to European women. The presumption is that through the wife and mother, a publication can reach all members of the family and positively influence them. Home editions sow culture, have an imperceptible and elegant educational impact, and create new horizons and new, European values. In addition to their educational household value, household editions are also a great factor in the spread of pure literature. They are the bearers and one of the biggest pioneers for the spread of fiction in the deepest strata of society and the path to be taken to raise the need for native literature. Women’s magazines create and educate the literary taste and reading habits of several generations of readers, turning reading into a habit not only for free time but also a lasting lifestyle trend for contemporary Bulgarian society.

• Details
• Contents