Tourism Sustainability: A Comparative Analysis of Bulgaria and the Neighbouring Countries
Tourism Sustainability: A Comparative Analysis of Bulgaria and the Neighbouring Countries

Author(s): Petya Ivanova
Subject(s): Politics / Political Sciences, Politics, Social Sciences, Economy, Business Economy / Management, Sociology, Economic policy, Developing nations, Evaluation research, Economic development, Tourism, Socio-Economic Research
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: travel business; tourist destination; sustainable tourism; sustainability indicators
Summary/Abstract: The main aim of this paper is to analyze some key indicators determining the degree of tourism sustainability. It studies tourism sustainability indicators in Bulgaria compared with its neighbouring countries and uses an established methodological apparatus for studying tourism sustainability, developed by the World Economic Forum. The research places emphasis on an analysis of the balance in the triple bottom line of economic-environmental-social goals determining sustainability. The research methodology includes theoretical-methodological analysis, comparative analysis, empirical analysis, systemic approach. Based on the analysis carried out, the strengths of the offered tourist product in Bulgaria are highlighted, as well as the weaknesses regarding sustainability, which need improvement measures.

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