Нагласи към социалните медии
Attitudes toward Social Media

Author(s): Sonya Karabeliova, Kaloyan Valentinov Haralampiev
Subject(s): Social Sciences, Psychology, Media studies, Communication studies, Social psychology and group interaction
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: social media; attitudes; demographic characteristics
Summary/Abstract: Research questions: what are the structural attitudes towards social media and which ones are most pronounced? Which factors differentiate attitudes towards social media and can a profile be assessed? The main objective is to derive an integrative multidimensional model of attitudes towards social media. First sub-objective: to identify which attitudes towards social media are most pronounced. Second sub-objective: to identify the direct and indirect effects of demographic characteristics. Expectations: gender, age, and education will have a strong relationship with attitudes towards social media.

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