Медийната среда в условията на дигитална промяна
The media environment in the context of digital change
Proceedings of the international seminar "Dynamics of the Digital transformation in the Media Environment"
Contributor(s): Vesselina Valkanova (Editor), Nikolai Mihailov (Editor)
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: digital transformation; media; communication
Summary/Abstract: The proceedings of the international seminar "Dynamics of the Digital Transformation in the Media Environment" are part of a project dedicated to in-depth research on media transformation, funded by the Research Fund of the Ministry of Education and Science and called "Transformation and convergent models of journalism in the process of digitalization, in the digital society and in a digital communicative context: a dispositional analysis". A team of the leading units related to teaching, training and research of media and communication in our country - lecturers and students from the Faculty of Journalism and Mass Communication and the Faculty of Philosophy of Sofia University - is working on it. Kl. Ohridski" and colleagues from the Department of Journalism and Public Relations of the University of Transport. Following research work and studies, including a large-scale nationally representative survey, an international online conference was held on the topics of the research project with the participation of our and foreign researchers, PhD students, journalists, and media practitioners, which resulted in this collection.
- E-ISBN-13: 978-619-7567-23-6
- Page Count: 128
- Publication Year: 2024
- Language: English, Bulgarian
Дигиталните медии и динамиката на съвременната публична сфера: опит за теоретична рамка
Дигиталните медии и динамиката на съвременната публична сфера: опит за теоретична рамка
(Digital media and the dynamics of the contemporary public sphere: an attempt at a theoretical framework)
- Author(s):Nikolai Mihailov, Vesselina Valkanova
- Language:Bulgarian
- Subject(s):Social Sciences, Media studies, Communication studies, Theory of Communication
- Page Range:9-21
- No. of Pages:12
- Keywords:communication; digital media; public sphere; platformization; public opinion; communicative influence; Jürgen Habermas; communication theory; deliberative democracy
- Summary/Abstract:The article examines the dynamics and change of the contemporary public sphere caused by the emergence of digital media and their transformative impact on social life and communicative professions. For this purpose; the stages in Jürgen Habermas’s theory of the public sphere are traced; and; the main concepts in his two main works; dedicated to the classical public sphere (1962) and the one formed under the influence of digital media (2022), are analyzed. The authors examine the importance of this transformation on the democratic process; the platformization of the media and its influence in modern society, as well as the problems of technology in social networks. The article attempts to build a theoretical framework for explaining the development of the contemporary public sphere in accelerated change in communication technologies.
Нагласи към социалните медии
Нагласи към социалните медии
(Attitudes toward Social Media)
- Author(s):Sonya Karabeliova, Kaloyan Valentinov Haralampiev
- Language:Bulgarian
- Subject(s):Social Sciences, Psychology, Media studies, Communication studies, Social psychology and group interaction
- Page Range:22-25
- No. of Pages:3
- Keywords:social media; attitudes; demographic characteristics
- Summary/Abstract:Research questions: what are the structural attitudes towards social media and which ones are most pronounced? Which factors differentiate attitudes towards social media and can a profile be assessed? The main objective is to derive an integrative multidimensional model of attitudes towards social media. First sub-objective: to identify which attitudes towards social media are most pronounced. Second sub-objective: to identify the direct and indirect effects of demographic characteristics. Expectations: gender, age, and education will have a strong relationship with attitudes towards social media.
Социалните мрежи като фактор, задълбочаващ обществената фрагментация
Социалните мрежи като фактор, задълбочаващ обществената фрагментация
(Social Networks as a Factor Deepening Social Fragmentation)
- Author(s):Kalin Kalinov
- Language:Bulgarian
- Subject(s):Social Sciences, Media studies, Communication studies
- Page Range:26-38
- No. of Pages:12
- Keywords:social networks; social fragmentation; polarization; echo chambers; attitudes
- Summary/Abstract:This article aims to summarize the theoretical framework in the field of societal fragmentation by emphasizing the role of social networks and the modern media environment. The text examines various ways in which social media platforms influence audiences and polarize attitudes. Options for addressing these societal challenges and potential negative effects if not addressed are summarized. The development is a first step for an upcoming more in-depth theoretical study of the field, after which the hypotheses put forward will be empirically proven or refuted.
Персонализираните новини: журналистика и индивидуални предпочитания (гледната точка на потребителите)
Персонализираните новини: журналистика и индивидуални предпочитания (гледната точка на потребителите)
(Personalised news: journalism and individual preferences (the consumer perspective))
- Author(s):Iliana Pavlova
- Language:Bulgarian
- Subject(s):Social Sciences, Media studies, Communication studies
- Page Range:39-56
- No. of Pages:17
- Keywords:implicit personalization; news content; consumer behavior; Bulgaria; journalism
- Summary/Abstract:The article examines the personalized consumption of news in Bulgaria through the prism of consumer attitudes and preferences for information, presenting and analyzing the results of a nationally representative survey conducted in 2023. The data confirm the leading role of television as the preferred media among the older generations in Bulgaria, while younger people prefer to be informed by social networks and online media, which they trust the most. The results also outline some divisions in consumer preferences: between Bulgarians living in the capital and big cities, who prefer online media and social networks, and those who live in small towns and villages and prefer mainly television. People with higher education prefer to be informed by online media and social networks, while the highest percentage of people with primary or lower education prefer television or do not use media at all to inform themselves.
Медийната консумация и предизборните кампании в България
Медийната консумация и предизборните кампании в България
(Media consumption and election campaigns in Bulgaria)
- Author(s):Ivo Indzhov
- Language:Bulgarian
- Subject(s):Social Sciences, Media studies, Communication studies
- Page Range:57-75
- No. of Pages:18
- Keywords:television; online media; social networks; media consumption; election campaigns; political communication; Bulgaria
- Summary/Abstract:The sixth in the last three years of parliamentary elections in Bulgaria is an occasion to explore the role of the media as a key actor in election campaigns. The work is based on data analysis (primary and secondary) for media consumption from quantitative studies and so called cabinet study. It was established that Bulgaria, despite some specifics, fits into the global trends of media consumption. First, television remains the leading media for satisfying the information needs of the population. Second, however, social networks and online media are on the rise. Third - in Bulgaria, researchers usually put all online media under one “hat”, but the strong presence of traditional media on the Internet should also be taken into account. Fourth, radio and the press are now secondary media, but they still matter to older people. During election campaigns, the picture is generally a small copy of the usual consumption. Television still holds the palm of the championship, but it is already shaken by the new media. Three groups of media users can be distinguished, which are more important for political communication. People up to 30 years old, who by Granville are electoral passive, are “immunized” against the television product. At the same time, it can be predicted that for understandable reasons, after 10-20 years, the 60+ group will begin to use many more new media. People aged 40+, however, are ideal target groups for election campaigns with content overflow and television messages in the new media and vice versa.
Предизвикателствата пред медиите в процеса на дигитална трансформация
Предизвикателствата пред медиите в процеса на дигитална трансформация
(Challenges for media in the digital transformation process)
- Author(s):Aneta Milkova
- Language:Bulgarian
- Subject(s):Social Sciences, Media studies, Communication studies
- Page Range:76-88
- No. of Pages:12
- Keywords:digital transformation; media content; freedom of speech
- Summary/Abstract:The digital transformation in the media began in the 1990s with the targeted policy of the European Union institutions to introduce terrestrial digital television broadcasting in the EU Member States. In 2006, a European Terrestrial Digital Broadcasting Plan was established, the so-called Terrestrial Digital Broadcasting Plan. “Geneva Plan 2006”. The introduction of terrestrial digital television broadcasting was supposed to ensure more efficient use of the frequency spectrum, the possibility of a better quality of the programs distributed, the offering of new services to consumers, etc. This historic transition in the development of television, from analog terrestrial broadcasting to digital terrestrial broadcasting, has been paralleled by much criticism and doubt about its effectiveness. In 2013, on the verge of digitizing TV broadcasts in Bulgaria, the multiplex facilities achieved the highest percentage of coverage by population in the EU countries (95% at that time, and by 2024 96.2%), along with the fact that experts faced a serious problem – the lack of media content to be distributed through multiplexes. Today, in 2024, media experts are engaging their attention with the digital transformation of media in general, and again the technical and technological environment in which media content is created and distributed is at the forefront. But more and more clearly on the horizon is the problem with media content and this time it is not the lack of content, but the risks to freedom of speech in it.
Digital Transformation of Media’s Influence on War Conflicts Coverage
Digital Transformation of Media’s Influence on War Conflicts Coverage
(Digital Transformation of Media’s Influence on War Conflicts Coverage)
- Author(s):Tsvetelina Dzhambazova
- Language:English
- Subject(s):Social Sciences, Media studies, Communication studies
- Page Range:89-99
- No. of Pages:10
- Keywords:war reporting; social networks; international humanitarian law; digital transformation of media
- Summary/Abstract:The digital transformation changes deeply all aspects of contemporary media and communication: from the way news are covered at the non-stop 24/7 cycle to the audience’s engagement with the covered topics. It is of no surprise then that in this tangible shift in the media environment there are also developments when it comes to the work of war correspondents and the coverage of armed conflicts. Without a doubt, an essential part of these transformation processes is played by social networks. The present article aims to outline the key aspects of the contemporary war conflicts media coverage methods with the special emphasis on civil journalism which quickly overtakes the work of traditional reporters. The norms of the international humanitarian law regarding the role of journalists in armed conflicts are also briefly presented at the beginning of the text.
Visual Journalism in the Editorship of Bulgarian Online and Traditional Media - Professional and Readership Aspects in the Review of New Technologies of Digitalization: a dispositive analysis
Visual Journalism in the Editorship of Bulgarian Online and Traditional Media - Professional and Readership Aspects in the Review of New Technologies of Digitalization: a dispositive analysis
(Visual Journalism in the Editorship of Bulgarian Online and Traditional Media - Professional and Readership Aspects in the Review of New Technologies of Digitalization: a dispositive analysis)
- Author(s):Yotka Pancheva
- Language:English
- Subject(s):Social Sciences, Media studies, Communication studies
- Page Range:100-112
- No. of Pages:12
- Keywords:journalism; visual journalism; visual communication; multimodal communication; dispositive analysis
- Summary/Abstract:The report studies the situation of visual journalism in the editorship of Bulgarian online and traditional media today. Through the method of dispositive analysis, it explores the structural changes, challenges, and state of the profession in its transition to the modern digital era. This study examines the transformations in visual journalism in the media industry, the process of news production, the adaptation to digitalization, mobile communication, and social media promotion, the decline of readers, convergence, participatory culture, tabloidization, fake news, and other related topics. With regard to this matter, the study aligns with the discourse of numerous other studies and serves to substantiate the importance and merits of journalism, as well as the value of studying it.
Въздействието на YouTube по време на пандемията от COVID-19
Въздействието на YouTube по време на пандемията от COVID-19
(The influence of YouTube during the COVID-19 pandemic)
- Author(s):Nedelina Petkova
- Language:Bulgarian
- Subject(s):Social Sciences, Media studies, Communication studies
- Page Range:113-126
- No. of Pages:13
- Keywords:YouTube; covid-19 pandemic; culture; social media
- Summary/Abstract:YouTube played a pivotal role during the COVID-19 pandemic, serving as a multifaceted platform for information dissemination, entertainment, and community building. Through educational content, individuals accessed valuable resources on prevention, treatment, and coping strategies. Additionally, creators entertained, fostering a sense of normalcy amidst uncertainty. YouTube also facilitated virtual socialization, connecting individuals globally despite physical distancing measures. However, concerns arose regarding misinformation proliferation. Content moderation became imperative to combat false narratives. Overall, YouTube emerged as a powerful tool, shaping public discourse, fostering resilience, and highlighting the significance of digital platforms during crises.
