Въздействието на YouTube по време на пандемията от COVID-19
The influence of YouTube during the COVID-19 pandemic

Author(s): Nedelina Petkova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: YouTube; covid-19 pandemic; culture; social media
Summary/Abstract: YouTube played a pivotal role during the COVID-19 pandemic, serving as a multifaceted platform for information dissemination, entertainment, and community building. Through educational content, individuals accessed valuable resources on prevention, treatment, and coping strategies. Additionally, creators entertained, fostering a sense of normalcy amidst uncertainty. YouTube also facilitated virtual socialization, connecting individuals globally despite physical distancing measures. However, concerns arose regarding misinformation proliferation. Content moderation became imperative to combat false narratives. Overall, YouTube emerged as a powerful tool, shaping public discourse, fostering resilience, and highlighting the significance of digital platforms during crises.

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