Социалните мрежи като фактор, задълбочаващ обществената фрагментация
Social Networks as a Factor Deepening Social Fragmentation

Author(s): Kalin Kalinov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: social networks; social fragmentation; polarization; echo chambers; attitudes
Summary/Abstract: This article aims to summarize the theoretical framework in the field of societal fragmentation by emphasizing the role of social networks and the modern media environment. The text examines various ways in which social media platforms influence audiences and polarize attitudes. Options for addressing these societal challenges and potential negative effects if not addressed are summarized. The development is a first step for an upcoming more in-depth theoretical study of the field, after which the hypotheses put forward will be empirically proven or refuted.

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