Персонализираните новини: журналистика и индивидуални предпочитания (гледната точка на потребителите)
Personalised news: journalism and individual preferences (the consumer perspective)

Author(s): Iliana Pavlova
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: implicit personalization; news content; consumer behavior; Bulgaria; journalism
Summary/Abstract: The article examines the personalized consumption of news in Bulgaria through the prism of consumer attitudes and preferences for information, presenting and analyzing the results of a nationally representative survey conducted in 2023. The data confirm the leading role of television as the preferred media among the older generations in Bulgaria, while younger people prefer to be informed by social networks and online media, which they trust the most. The results also outline some divisions in consumer preferences: between Bulgarians living in the capital and big cities, who prefer online media and social networks, and those who live in small towns and villages and prefer mainly television. People with higher education prefer to be informed by online media and social networks, while the highest percentage of people with primary or lower education prefer television or do not use media at all to inform themselves.

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