“Welcome to the park!” – Management and promotion of urban green spaces through the lens of local government social media
“Welcome to the park!” – Management and promotion of urban green spaces through the lens of local government social media

Author(s): Sylwia Kulczyk, Kacper Kuzak, Tomasz Grzyb
Subject(s): Environmental Geography, Human Ecology, Environmental interactions
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: urban green; cultural ecosystem services; social media; communication; management
Summary/Abstract: In this paper, we ask if the cultural ecosystem services provided by urban and suburban green spaces are noticed and managed by local governments. We respond to this question by analysing the content of the official Facebook profiles run by the local authorities of the Warsaw metropolitan zone. The number of posts focused on urban greenery was significantly smaller outside the city of Warsaw. Although none of the posts referred to cultural ecosystem services as such, recreation was a frequent topic. Local authorities actively promote environmental education and are aware of the importance of urban greenery in supporting the non-material needs of the citizens. However, they are reluctant to discuss their work and ideas. The main function of their Facebook profiles is to provide information and promote their own work. Green spaces that fall under the responsibility of local governments are subject to construction, renovation, and making green spaces user-friendly.

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