Новата перспектива на комуникациите и на обучението по комуникационен мениджмънт
The New Perspective on Communications and Communication Management Training

Author(s): Vesselina Valkanova
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: communication; management; training; perspective
Summary/Abstract: A key area in contemporary social and business structures, communication management is a complex, difficult to control professional activity requiring high skills, involving a multifaceted methodological toolkit, a wide range of practices and approaches.

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