Медийната динамика на комуникационния процес
The Media Dynamics of the Communication Process

Author(s): Simeon Vasilev
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media; dynamics; communication process; media transformation, communication process; media; digitalization; mediatization; media ecosystem
Summary/Abstract: This article examines the media dynamics of the communication process. Its purpose is to describe the development and impact of all factors on the structures of the media ecosystem and their influence on other societal systems. Media transformation presents a significant challenge for researchers seeking an evidence-based scientific 21explanation for the impact of communication speed, digitalization, and changing political processes on media dynamics. The media ecosystem is impacted by globalization and digitalization, which are reinforced by the dynamics of the network society. Further scholarly attention to media transformation is necessary. It necessitates entirely new models of thinking and research, as well as comprehensive, collaborative, and comparative efforts across multiple disciplines.

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