Делиберативната комуникация в българската медийна среда
Deliberative Communication in the Bulgarian Media Scape

Author(s): Lilia Raycheva
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: media scape; deliberative communication; risks; opportunities
Summary/Abstract: Using the methodology applied by the 14 participating countries in this international project, the risks and opportunities for deliberative communication that arose in the process of media transformation during the period 2000–2020 are assessed. A holistic approach to diagnosing the dynamics of the processes would help the more active participation of the population in the communication process and in social cohesion. In the present study, the implications of the changes in political, economic, and technological terms are indicated. Based on the results of the work of the Bulgarian team from the St. Kliment Ohridski Sofia University in four areas: legal and regulatory framework; journalism; media consumption and media competencies, the risks and opportunities for the development of the Bulgarian media environment are outlined. The findings are important for politicians, institutions, regulators, teachers, experts, and journalists, but above all for citizens – users and creators of media content.

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