Комуникиране на научни публикации: Нови отговорности пред абстракта
Communicating Scientific Publications: New Responsibilities to the Abstract

Author(s): Milena Tsvetkova, Denka Dancheva
Subject(s): Social Sciences, Media studies, Communication studies, Theory of Communication
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: abstracting; abstractor; compression of scientific content; extraction of scientific content; promotion of publication; scientific communication
Summary/Abstract: The abstract is one of the oldest forms of informing in publishing, the functions of early disclosure and promotion of new publications which are becoming increasingly important in a digital context. The object of this research is the communication role of the scientific abstract, and the subject of direct research interest is the impact of digitization, multimedia, open access, and neural networks on the abstract as a communication of a scientific text. The purpose of the research is to prove an increase in responsibility for the scientific abstract as a multi-format tool for global online communication of scientific publications. There are two tasks: to verify the current standard of abstracting at the international level to ensure higher quality guarantees and wider accessibility of scientific news, and to outline the latest problems of the creation and functioning of scientific abstracts. The main research methods are comparative analysis of normative documents and desktop studies. The first hypothesis of the research is that the virtual publishing environment needs to unify the standards of abstracting. The second hypothesis is the need for authors, editorial teams, and communication managers in the field of scientific publishing to acquire more competencies in redesigning and creating scientific content and metadata in a form appropriate to the virtual environment. As a result of the research, the need for a training course on the communication role of abstracts called “Abstracts for Global Dispersion and Influence” is justified. The findings can be useful for scientific and business communicators and communication managers.

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