Мултимедийните проекти като част от креативната индустрия
Multimedia Projects as Part of the Creative Industry

Author(s): Oleg Konstantinov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: multimedia projects; interactivity; design; creative industry
Summary/Abstract: The creative industry today is varied, but when it comes to digital culture and products, especially given the mass adoption of mobile devices and technology, multimedia interactive projects occupy an increasingly fundamental position. In the context of modern information and communication technologies, multimedia products have different forms and applications. In this regard, the educational content in the “MultimediaProjects“ discipline included in the Master’s program “Production and Creative Industry “ of the Faculty of Journalism and Mass Communications is mainly oriented toward practice. Below are described the key theoretical and technological knowledge, skills, and attitudes that provide a good basis for the implementation of multimedia projects in various sectors of the public sphere. The complex nature of technology requires knowledge in areas such as graphic design (for building user interfaces (UI) and overall design of visual materials), copyright (legal basis, mechanisms for the protection of authorship, and various types of licenses), sound processing (basic operations and working with effects in audio-oriented software products), video processing (basic knowledge, upgraded with knowledge of creating effective digital messages), modern approaches In Design (e.g. Design Thinking and User Experience (UX) Design) and, of course, a toolkit for creating multimedia interactive products of the most diverse types and application environments (web-based solutions, applications for mobile devices, desktop products, cross-platform aspects, etc.). Undoubtedly, in addition to the technological side of things, the purely creative aspect is also on the agenda, assigning a leading place to multimedia projects in the sphere of the creative industry.

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