Consumer Behaviour in Modern Shopping Environments: Insights from Knowledge Management
Consumer Behaviour in Modern Shopping Environments: Insights from Knowledge Management

Author(s): Jelena ZEČAR
Subject(s): Economy, Business Economy / Management, Human Resources in Economy
Published by: RITHA Publishing
Keywords: consumer; consumer behaviour; behaviour models; knowledge; shopping malls;
Summary/Abstract: Consumer behaviour in new shopping environments is not only influenced by traditional factors like demographics and economics but also by emerging trends such as urbanization, globalization, and digitalization. As consumers increasingly frequent shopping malls, these spaces have evolved beyond simple retail outlets to become social and entertainment destinations. This shift has inspired businesses to adapt their management practices, focusing on delivering value and enhancing the overall shopping experience rather than solely meeting basic consumer needs. In this dynamic environment, knowledge management has an important role in understanding and predicting consumer behaviour. Leveraging observations gathered from consumer data and market trends, businesses can tailor their strategies to meet evolving consumer demands effectively. Thus, integrating knowledge management into the analysis of consumer behaviour in shopping malls provides a comprehensive understanding of the factors driving consumer preferences and purchasing decisions in new markets.

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