Knowledge Management in Economy, Technology and Education
Knowledge Management in Economy, Technology and Education
Contributor(s): Nenad PERIĆ (Editor), Olja ARSENIJEVIĆ (Editor)
Subject(s): Social Sciences, Economy, Education, Business Economy / Management, School education, Adult Education, Human Resources in Economy, ICT Information and Communications Technologies
ISSN: 3008-4237
Published by: RITHA Publishing
Keywords: knowledge management
intellectual capital; artificial intelligence; organisational design; Leadership styles; consumer behaviour
Summary/Abstract: In the modern business landscape, organizations driven by labor and capital are increasingly being replaced by knowledge-based entities. The success of businesses now relies on the development of innovative products and services through multidisciplinary expertise and collaborative learning. However, the vast amount of information available often surpasses organizational capacity to effectively convert it into actionable knowledge. This has led to the recognition of intellectual capital, which encompasses human, organizational, and customer capital, as a measurable asset. This volume explores knowledge management's critical role across diverse fields, offering insights into artificial intelligence, quality management, organizational design, leadership styles, consumer behavior, and medical literacy, among others. With contributions from various scholars, this collection serves as a valuable resource for understanding the dynamic interplay between knowledge management and its applications in economic, technological, and educational contexts.
Series: SOCIO-ECONOMICS RESEARCH, INNOVATION AND TECHNOLOGIES
- E-ISBN-13: 978-606-95516-0-8
- Page Count: 288
- Publication Year: 2024
- Language: English
Artificial Intelligence in Knowledge Management: Emerging Applications and Trends
Artificial Intelligence in Knowledge Management: Emerging Applications and Trends
(Artificial Intelligence in Knowledge Management: Emerging Applications and Trends)
- Author(s):Jasmina ARSENIJEVIĆ, Dejan ARSENIJEVIĆ
- Language:English
- Subject(s):Economy, Business Economy / Management, ICT Information and Communications Technologies
- Page Range:3-25
- No. of Pages:23
- Keywords:knowledge management; artificial intelligence; machine learning; deep learning
- Summary/Abstract:Knowledge management is increasingly oriented towards digital content management thanks to the newest development in the technology of data generation, data management and visualisation, particularly in business analytics. The development of artificial intelligence, especially of so-called machine learning, deep learning and neural networks, has significantly enhanced algorithmic capabilities to replicate human functions, reshaping key aspects of knowledge management. This chapter explores the impact of these technological trends on knowledge management, outlining areas where artificial intelligence is currently applied. Specific examples of artificial intelligence applications within each domain of knowledge management are also discussed.
- Price: 29.00 €
Advancing Quality of Management in Non-Financial Corporations from the Knowledge Management Perspectives
Advancing Quality of Management in Non-Financial Corporations from the Knowledge Management Perspectives
(Advancing Quality of Management in Non-Financial Corporations from the Knowledge Management Perspectives)
- Author(s):Milan Vemić, Olena HRECHYSHKINA, Anastasiia VASYLCHENKO
- Language:English
- Subject(s):Economy, Business Economy / Management, Accounting - Business Administration, Human Resources in Economy
- Page Range:27-60
- No. of Pages:34
- Keywords:quality; management; knowledge management; assessment; expert; methodology
- Summary/Abstract:The aim of this chapter is to assist companies and all relevant stakeholders in developing a favourable quality management environment. Authors present the potential of intellectual capital in successfully coping with the challenges of the knowledge economy. They analyse the «quality of management» criterion by comparing concepts of leading institutions and scientists. This is approached from the point of view of the excellence level of management processes; by reviewing intrinsic properties of joint management and supervision; by evaluating key economic results; by positioning the role of top management; and by establishing how to motivate employees to improve quality. Studied are first the World Management Survey methodology, with 18 main managerial practices for assessment of quality of management in 4 key sectors: manufacturing, healthcare, education and retail trade. In the second section management tools used by the World Bank, the European Bank for Reconstruction and Development and the European Central Bank are reviewed. In the third section the authors analyse qualitative parameters of knowledge management proposed by independent scientists and experts. Quality of management of non-financial corporations of the Republic of Belarus will be assessed with a detailed methodological research questionnaire developed in this chapter.
- Price: 29.00 €
Organisational Design and Knowledge Management. Enhancing Workplace Dynamics through Job Satisfaction and Structure
Organisational Design and Knowledge Management. Enhancing Workplace Dynamics through Job Satisfaction and Structure
(Organisational Design and Knowledge Management. Enhancing Workplace Dynamics through Job Satisfaction and Structure)
- Author(s):Svetlana DUŠANIĆ-GAČIĆ, Mirjana MILOVANOVIĆ, Zorana AGIĆ
- Language:English
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy
- Page Range:61-84
- No. of Pages:24
- Keywords:job design; satisfaction; organisation; work task;
- Summary/Abstract:Organisational design is a complex framework unique to each organisation, shaping its competitive advantage. In this study, we examine the organisational design of workplaces, aiming to optimize it through job satisfaction and structure. We hypothesized that effective workplace design, guided by the distribution of labour principle, relies heavily on the role of company managers in coordinating work units. To explore this, we analysed job characteristics across three dimensions: task, knowledge, and social aspects. Using survey data, we conducted analyses to investigate the relationship between job design and job satisfaction. Descriptive statistical and correlational analyses were employed to present our findings.A well-designed organisational structure enables the creation, sharing, and utilization of knowledge, fostering innovation, collaboration, and continuous learning. Therefore, the alignment of organisational design principles with knowledge management strategies is essential for maximizing organisational performance and maintaining competitiveness in today's dynamic business environment. Our study demonstrates that organisational structure reflects the alignment of individuals and groups with work tasks and organisational objectives. This alignment enables clear definition of roles, responsibilities, and interpersonal relationships, facilitating effective monitoring and control of goal achievement. Adopting such an oriented approach enhances organisational efficiency and effectiveness.
- Price: 29.00 €
Leadership Dynamics and Knowledge Management in Organisation. Exploring the Impact of Management Styles on Intellectual Capital
Leadership Dynamics and Knowledge Management in Organisation. Exploring the Impact of Management Styles on Intellectual Capital
(Leadership Dynamics and Knowledge Management in Organisation. Exploring the Impact of Management Styles on Intellectual Capital)
- Author(s):Polona ŠPRAJC, Iztok PODBREGAR, Olja ARSENIJEVIĆ
- Language:English
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy
- Page Range:85-110
- No. of Pages:26
- Keywords:leadership; leadership qualities; intellectual capital; leadership style; creativity;
- Summary/Abstract:Interest in examining the role of leaders' personalities in teamwork and their influence on management style selection arises from the perception that existing research inadequately addresses these aspects, both theoretically and methodologically. Few efforts have been made to explore the influence of subjective factors, particularly leaders' personality characteristics, on management style choices in teamwork.This chapter, apart from its introduction and conclusion, comprises seven cohesive units within the theoretical framework. The practical aspect of the research involves statistical analysis using descriptive statistics (frequency and percentages) and analysis of variance to examine differences among respondents' assessments of team leaders' leadership styles' impact on team productivity based on demographic and status characteristics (such as gender, age, and level of professional education). Various statistical tests, including the F-test and Levene's test, were employed. Additionally, the study draws upon relevant literature and updated work practices to inform its findings, employing the aforementioned methodologies.
- Price: 29.00 €
Understanding Advertising Agencies in a Multistakeholder Knowledge Environment: Challenges and Importance
Understanding Advertising Agencies in a Multistakeholder Knowledge Environment: Challenges and Importance
(Understanding Advertising Agencies in a Multistakeholder Knowledge Environment: Challenges and Importance)
- Author(s):Nenad LOZOVIĆ, Nenad PERIĆ, Tatjana MAMULA NIKOLIĆ
- Language:English
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising, Business Ethics
- Page Range:111-139
- No. of Pages:30
- Keywords:advertising agencies; integrated marketing communication; knowledge environment; agency theory
- Summary/Abstract:The chapter addresses the position of advertising agencies in integrated marketing communications (IMC) within a multistakeholder knowledge environment. Advertising agencies coordinate and integrate diverse knowledge from clients, consumers, media outlets, and internal teams to create cohesive marketing communication strategies. This involves navigating complex stakeholder expectations and market conditions. Through a historical overview and analysis of the evolution of relationship models, the essence of the problem in the agency-client relationship is pinpointed. The core issue lies in the lack of consensus and clear methodology for assessing the contribution of an agency's work to its client's business results. This topic holds theoretical importance for researchers and practical significance for both clients and agencies involved in the IMC process. Understanding these business landscape, is essential for advertising agencies achieve sustained success within a multistakeholder knowledge environment.
- Price: 29.00 €
Knowledge-Driven Brand Management: The Role of CRM in Enhancing Brand Image and Purchase Intentions among Generation Z Consumers
Knowledge-Driven Brand Management: The Role of CRM in Enhancing Brand Image and Purchase Intentions among Generation Z Consumers
(Knowledge-Driven Brand Management: The Role of CRM in Enhancing Brand Image and Purchase Intentions among Generation Z Consumers)
- Author(s):Tija VRANEŠEVIĆ, Miroslav MANDIĆ
- Language:English
- Subject(s):Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies
- Page Range:141-167
- No. of Pages:27
- Keywords:knowledge; CRM; brand image; generation Z; brand management;
- Summary/Abstract:This chapter explores into the role of CRM in boosting brand image and influencing purchase intentions, particularly within the context of Generation Z's awareness of CRM activities. Results from the analysis reveal that CRM initiatives and their perceived effectiveness positively impact brand image, with the brand image serving as a mediator for purchase intention. Moreover, in the framework of knowledge-driven brand management, this research underscores the importance of knowledge management in facilitating CRM activities. Knowledge management empowers organizations to effectively capture, analyse, and utilize customer insights, thereby informing strategic decisions and fostering brand growth. Integrating knowledge management principles into CRM processes, companies can harness the full potential of customer data to enhance brand perception and drive purchase behaviour. The study employs structural equation modelling techniques, specifically Partial Least Squares Structural Equation Modelling (PLS-SEM), to clarify these relationships and insights.
- Price: 29.00 €
Consumer Behaviour in Modern Shopping Environments: Insights from Knowledge Management
Consumer Behaviour in Modern Shopping Environments: Insights from Knowledge Management
(Consumer Behaviour in Modern Shopping Environments: Insights from Knowledge Management)
- Author(s):Jelena ZEČAR
- Language:English
- Subject(s):Economy, Business Economy / Management, Human Resources in Economy
- Page Range:169-187
- No. of Pages:19
- Keywords:consumer; consumer behaviour; behaviour models; knowledge; shopping malls;
- Summary/Abstract:Consumer behaviour in new shopping environments is not only influenced by traditional factors like demographics and economics but also by emerging trends such as urbanization, globalization, and digitalization. As consumers increasingly frequent shopping malls, these spaces have evolved beyond simple retail outlets to become social and entertainment destinations. This shift has inspired businesses to adapt their management practices, focusing on delivering value and enhancing the overall shopping experience rather than solely meeting basic consumer needs. In this dynamic environment, knowledge management has an important role in understanding and predicting consumer behaviour. Leveraging observations gathered from consumer data and market trends, businesses can tailor their strategies to meet evolving consumer demands effectively. Thus, integrating knowledge management into the analysis of consumer behaviour in shopping malls provides a comprehensive understanding of the factors driving consumer preferences and purchasing decisions in new markets.
- Price: 29.00 €
The Relationship Between Medical Literacy and Knowledge Management
The Relationship Between Medical Literacy and Knowledge Management
(The Relationship Between Medical Literacy and Knowledge Management)
- Author(s):Marija LUGONJIĆ, Karmen ERJAVEC
- Language:English
- Subject(s):Economy, Human Resources in Economy
- Page Range:189-215
- No. of Pages:27
- Keywords:health literacy; education; public health; health policy; health promotion;
- Summary/Abstract:The permanent goal of health promotion is to achieve full health care for all citizens, as a basic human right. Strategic monitoring of citizens' health implies constant promotion and education of the protection of people's health throughout their lives, in order to reduce the incidence of leading diseases and injuries and to ease the suffering of patients. Health equality and solidarity between all countries of the European Union and the world and their inhabitants is imperative, emphasizing the responsibility of each individual and the entire community for the continuous development of health. The aim of the paper is to show the connection between knowledge management and health literacy, as well as to point out the importance of population education in the segment of health literacy.
- Price: 29.00 €
Bridging the Digital Divide: Empowering Education Through Knowledge-Driven ICT Utilisation
Bridging the Digital Divide: Empowering Education Through Knowledge-Driven ICT Utilisation
(Bridging the Digital Divide: Empowering Education Through Knowledge-Driven ICT Utilisation)
- Author(s):Michail PAPPAS
- Language:English
- Subject(s):Social Sciences, Education, School education, Adult Education, Human Resources in Economy, ICT Information and Communications Technologies, Socio-Economic Research
- Page Range:217-247
- No. of Pages:31
- Keywords:ICT training; information literacy; lack of knowledge; training programs; Greece;
- Summary/Abstract:The fast development of Information and Communication Technologies (ICT) has revolutionised virtually every aspect of modern society, including education. Unlike conventional approaches that focus solely on the acquisition of hardware and software, knowledge-driven ICT utilization emphasizes the strategic integration of technology to facilitate knowledge creation, dissemination, and application. Exploiting the power of ICT to support teaching, learning, and knowledge management processes, education systems can transcend traditional boundaries and unlock new opportunities for learners and educators alike.This chapter seeks to examine the latest research findings, best practices, and case studies, aiming to provide insights into the potential of ICT in education and offer practical recommendations for promoting effective ICT integration in educational settings. Through an ample review of existing literature and analysis of key trends and developments, this chapter aims to contribute to the ongoing dialogue on harnessing technology to empower education and foster inclusive learning environments.
- Price: 29.00 €
Vocational Language Teachers' Perceptions on Utilizing ICT Tools in Teaching. Contribution to Knowledge Management in Education
Vocational Language Teachers' Perceptions on Utilizing ICT Tools in Teaching. Contribution to Knowledge Management in Education
(Vocational Language Teachers' Perceptions on Utilizing ICT Tools in Teaching. Contribution to Knowledge Management in Education)
- Author(s):Doloris BEŠIĆ-VUKAŠINOVIĆ
- Language:English
- Subject(s):Economy, Education, Adult Education, Human Resources in Economy, ICT Information and Communications Technologies
- Page Range:249-270
- No. of Pages:22
- Keywords:teacher; ICT tools; English for specific purposes; knowledge management;
- Summary/Abstract:Traditional teaching methods often lack the necessary interaction and motivation to engage students in vocational language learning effectively. In response, educators are increasingly turning to information and communication technologies (ICT) to enhance teaching practices and student motivation. This paper explores the experiences and attitudes of vocational language teachers towards the integration of ICT tools in teaching, with a focus on their role in knowledge management within educational contexts. Drawing on the principles of knowledge management, this chapter investigates how the adoption of ICT tools contributes to the creation, sharing, and utilization of knowledge in vocational language teaching. Through qualitative research methods, including interviews and surveys, the attitudes and perceptions of vocational language teachers towards ICT integration are examined.The findings reveal that vocational language teachers exhibit positive attitudes towards the application of ICT tools in teaching, recognizing their potential to improve the presentation of teaching materials, increase course engagement, and expand students' knowledge. Moreover, teachers acknowledge the role of ICT tools in streamlining administrative tasks, thereby enhancing efficiency and resource utilization.Furthermore, the study identifies the key advantages of ICT integration in vocational language teaching from a knowledge management perspective. These include the facilitation of knowledge dissemination, collaboration, and innovation among educators, as well as the empowerment of students through access to diverse learning resources and interactive learning experiences. Overall, this research highlights the significance of ICT tools in promoting knowledge management practices within vocational language teaching. By embracing technology-driven approaches, educators can optimize teaching practices, foster collaboration, and ultimately enhance student learning outcomes in vocational language education.
- Price: 29.00 €
