Права на артист-изпълнителите върху търговски марки
Performing Artists’ Trademarks Rights

Author(s): Silviya Todorova
Subject(s): Politics / Political Sciences, Politics, Economy, Law, Constitution, Jurisprudence, Business Economy / Management, Civil Law, Political Theory, Sociology, International relations/trade, Politics and law, Sociology of the arts, business, education, Marketing / Advertising, Sociology of Law, Commercial Law
Published by: Университет за национално и световно стопанство (УНСС)
Keywords: artist; trademarks; industrial property rights
Summary/Abstract: The subject of this paper is the rights of the performing artists for their names, pseudonyms and other distinctive signs of the artist such as autograph, face, name of the work, etc. A study of applied for and registered trademarks of ten world-famous performers (singers) was carried out to ascertain the presence or absence of intellectual property rights. The number of trademarks at the national, European and international level has been identified, and the goods and services in which the trademarks are registered have been extracted. The role of trademarks as a business identifier that provides their holders with identification and differentiation from other artists in the market is indicated. Conclusions and recommendations are formulated on the basis of the implemented research.

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