Green Trademarks and Sustainability
Green Trademarks and Sustainability
Author(s): Silviya TodorovaSubject(s): Social Sciences, Economy, National Economy, Business Economy / Management, Energy and Environmental Studies, Sociology, Sociology of the arts, business, education, Economic development, Environmental interactions, Globalization, Socio-Economic Research
Published by: Национално издателство за образование и наука „Аз-буки“
Keywords: green trademarks; intellectual property; sustainability
Summary/Abstract: The new generations of consumers are increasingly aware and demand more and more sustainable products that are friendly to the environment and health in general. Nowadays, most companies know that using trademarks that are associated with the nature, sustainable or healthy goods or services could increase their sales and profit. In recent years, there has been a growing trend in companies using environmentally conscious branding to highlight their commitment to sustainability. This involves terms like “organic”, “green”, “eco”, “eco-friendly”, “sustainable” or related words in the trademarks, including in logos, or slogans to convey their dedication to environmental responsibility. (Palacio 2023) These so-called Green Trademarks could bring sustainability to the company. Green Trademarks could be a way for companies to distinguish their products or services in the market by emphasizing their eco-friendly attributes.
Journal: Стратегии на образователната и научната политика
- Issue Year: 32/2024
- Issue No: 1s
- Page Range: 87-97
- Page Count: 11
- Language: English
- Content File-PDF
