RELEVANCE OF MASTER DATA MANAGEMENT AS PART OF DATA GOVERNANCE AND A CRITICAL FACTOR FOR CORPORATE SUCCESS: A SCIENTOMETRIC ANALYSIS
RELEVANCE OF MASTER DATA MANAGEMENT AS PART OF DATA GOVERNANCE AND A CRITICAL FACTOR FOR CORPORATE SUCCESS: A SCIENTOMETRIC ANALYSIS

Author(s): Matthias Schmuck
Subject(s): Politics / Political Sciences, Economy
Published by: Editura Universităţii »Alexandru Ioan Cuza« din Iaşi
Keywords: data management; data governance; quantitative analysis; scientometrics
Summary/Abstract: Master data management and data governance are critical in today's business world, as organizations increasingly rely on data to make informed decisions and gain competitive advantage. This article examines the relevance of master data management as an integral part of data governance for business success using scientometric methods. Through the systematic evaluation of specialist literature and research work, a comprehensive understanding of the importance of master data management and data governance is gained. The analysis identifies key concepts, trends and research gaps in the field of master data management and shows how effective management of master data strengthens data governance and thus has a significant impact on corporate success. These findings provide valuable impulses for companies to optimize their data strategies and gain a sustainable competitive advantage. The results also form the basis for further research based on design science research, supported by qualitative literature analysis and expert interviews in a real business environment, to construct a master data management artifact that is influenced by data governance experiences.

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