Посредникът в политиката – от традиционните медии до „алгоритъмкрацията“
The mediator in politics - from traditional media to "algorithmocracy"

Author(s): Mityo Marinov
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: algorithm; artificial intelligence; democracy; Facebook; politics; social media
Summary/Abstract: Between politics and the public stands the media as an intermediary. In addition to traditional media, social networks are also becoming an intermediary, where every politician now maintains a profile and addresses online users. However, behind the SOL networks, artificial intelligence stands in the shadows – an algorithm that hides the risks of uncritical presentation of political messages and creates the danger of manipulation. The Cambridge Analytica case is a case in point. After investigations, it turned out that the company had gotten hold of the data of thousands of Facebook users, and with the help of the social network algorithm had influenced presidential elections around the world.

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