Students’ Privacy vs. Improved Learning Experience
Students’ Privacy vs. Improved Learning Experience

Author(s): Marija Kuštelega, Renata Mekovec
Subject(s): Social Sciences
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Privacy compliance; Learning experience; Students’ privacy
Summary/Abstract: Data-driven technologies have had a significant impact on every sector of the economy. The increased use of these technologies has boosted the volume and potential value of data for individuals, corporations, and society. Many universities also gather and analyze data about their students in order to improve the learning experience. In this study, the authors examine how well universities in Croatia uphold fundamental privacy principles. An attempt was made to link ISO/IEC 29100, the GDPR and the Data Act Proposal. Six major Croatian universities’ privacy compliance was examined using the multiple case study methodology. The major finding demonstrates that not all universities adhere to privacy standards to the same level, with non-compliance with the data reduction principle being particularly alarming. Because more personal information is released than is required, there is a greater chance that it may be linked to other personal information, endangering the student’s privacy.

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