SETTLEMENT COMPETITIVENESS IN THE BALATON REGION – THE POPULATION’S PERCEPTIONS
SETTLEMENT COMPETITIVENESS IN THE BALATON REGION – THE POPULATION’S PERCEPTIONS

Author(s): Hajnalka Fekete Berzsenyi
Subject(s): Business Economy / Management, Energy and Environmental Studies, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Settlement factors; Ranking by Importance; Ranking by Satisfaction;
Summary/Abstract: The subjects of this research are the residents of the Balaton Region, those who have a secondary home, a holiday home and those who work / study there. The aim of the research is to find out which local competitiveness factors are important to the examined population and to what extent they are satisfied with their quality. A questionnaire survey was used to answer these questions. In the course of the research, 27 variables were examined, whose groups of variables are: municipal services, economic factors, leisure and tourism factors, demographic factors, settlement characteristics. During the evaluation of results, the importance and satisfaction scores and their differences for each settlement factor were examined. From the results, we expect the differences in importance-satisfaction scores to be greatest in the municipal services variable group. Knowing the differences between importance and satisfaction can help practical decision-makers to direct regional and local development resources towards the well-being and quality of life of the population in the Balaton Region.

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