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ITM 4 - Modern Management Tools and Economy of Tourism Sector in present Era - 4th ISSUE Cover Image

ITM 4 - Modern Management Tools and Economy of Tourism Sector in present Era - 4th ISSUE
ITM 4 - Modern Management Tools and Economy of Tourism Sector in present Era - 4th ISSUE

Contributor(s): Vuk Bevanda (Editor), Snežana Štetić (Editor)
Subject(s): Business Economy / Management, Tourism
ISSN: 2683-5673
Published by: Udruženje ekonomista i menadžera Balkana

Series: MODERN MANAGEMENT & ECONOMY OF TOURISM

  • Print-ISBN-13: 978-86-80194-29-5
  • Page Count: 718
  • Publication Year: 2019
  • Language: English
STRATEGIC MANAGEMENT TOOLS AS A PREREQUISITE FOR MAINTAINING COMPETITIVENESS IN THE SLOVAK HOTEL INDUSTRY

STRATEGIC MANAGEMENT TOOLS AS A PREREQUISITE FOR MAINTAINING COMPETITIVENESS IN THE SLOVAK HOTEL INDUSTRY
(STRATEGIC MANAGEMENT TOOLS AS A PREREQUISITE FOR MAINTAINING COMPETITIVENESS IN THE SLOVAK HOTEL INDUSTRY)

  • Author(s):Alžbeta Kiráľová, Andrej Malachovsky
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:1-15
  • No. of Pages:15
  • Keywords:Hotel Industry; Management; Strategic Management Tools; Competitiveness; Slovakia.
  • Summary/Abstract:The paper focuses on the application of modern strategic management tools in the Slovak hotel industry. It aims to identify the level of utilization of the management tools in hotels in Slovakia. The study evaluates the application of modern management tools using mathematical and statistical methods, including mean values and standard deviation. The result of the research indicates that hotels in Slovakia do not utilize the possibilities the strategic management tools offer mostly because the hotel managers significantly lacked relevant knowledge of these tools. The results demonstrate that the most used strategic management tools in monitored hotels include Customer Relationship Management and Strategic Planning, followed by Internal Relationship Management, Controlling, Outsourcing, Benchmarking, Social Media, and Supplier Relationship Management, respectively. The findings of this study can help to maximize the full potential of hotels and improve their competitiveness by creating awareness of the importance and usage of strategic management tools.
THE CHAOTIC GROWTH MODEL OF THE TOTAL CONSUMPTION VISITOR EXPENDITURE: EURO AREA

THE CHAOTIC GROWTH MODEL OF THE TOTAL CONSUMPTION VISITOR EXPENDITURE: EURO AREA
(THE CHAOTIC GROWTH MODEL OF THE TOTAL CONSUMPTION VISITOR EXPENDITURE: EURO AREA)

  • Author(s):Vesna Jablanović
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:17-29
  • No. of Pages:13
  • Keywords:Expenditure; Tourism; Growth; Stability; Chaos.
  • Summary/Abstract:This paper examines the total consumption expenditure made by a visitor or on behalf of a visitor for and during his/her trip and stay at destination in the euro area. The basic aims of this paper are: firstly, to create a relatively simple chaotic growth model of the total consumption visitor expenditure that is capable of generating stable equilibria, cycles, or chaos, and secondly, to analyze the total consumption visitor expenditure growth stability in the period 2012-2018 in the euro area. This paper confirms the existence of the different growth path of the total consumption visitor expenditure in the euro area in the observed period.
SETTLEMENT COMPETITIVENESS IN THE BALATON REGION – THE POPULATION’S PERCEPTIONS

SETTLEMENT COMPETITIVENESS IN THE BALATON REGION – THE POPULATION’S PERCEPTIONS
(SETTLEMENT COMPETITIVENESS IN THE BALATON REGION – THE POPULATION’S PERCEPTIONS)

  • Author(s):Hajnalka Fekete Berzsenyi
  • Language:English
  • Subject(s):Business Economy / Management, Energy and Environmental Studies, Tourism
  • Page Range:31-46
  • No. of Pages:16
  • Keywords:Settlement factors; Ranking by Importance; Ranking by Satisfaction;
  • Summary/Abstract:The subjects of this research are the residents of the Balaton Region, those who have a secondary home, a holiday home and those who work / study there. The aim of the research is to find out which local competitiveness factors are important to the examined population and to what extent they are satisfied with their quality. A questionnaire survey was used to answer these questions. In the course of the research, 27 variables were examined, whose groups of variables are: municipal services, economic factors, leisure and tourism factors, demographic factors, settlement characteristics. During the evaluation of results, the importance and satisfaction scores and their differences for each settlement factor were examined. From the results, we expect the differences in importance-satisfaction scores to be greatest in the municipal services variable group. Knowing the differences between importance and satisfaction can help practical decision-makers to direct regional and local development resources towards the well-being and quality of life of the population in the Balaton Region.
PROFITABILITY DETERMINANTS OF HOTEL INDUSTRY IN AP VOJVODINA

PROFITABILITY DETERMINANTS OF HOTEL INDUSTRY IN AP VOJVODINA
(PROFITABILITY DETERMINANTS OF HOTEL INDUSTRY IN AP VOJVODINA)

  • Author(s):Branimir Kalaš, Vera Mirović, Nataša Pavlović
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:47-62
  • No. of Pages:16
  • Keywords:profitability; internal factors; hotels; AP Vojvodina.
  • Summary/Abstract:The tourism sector in Vojvodina includes 220 hotels registered in AP Vojvodina in 45 municipalities and their performances have a significant role for development of tourism in this Province. The most hotels are concentrated in Novi Sad and Subotica, where hotels in these cities consist 40% of total hotels in AP Vojvodina. The aim of this chapter is to analyze the profitability of hotels in AP Vojvodina in terms of modelling impact of internal factors. The chapter includes multivariate analysis of variance, as well as regression models which enable identifying profitability level of hotels and how liquidity, debt, financial stability, size and sale growth affect the profitability.
GAMBLING REVENUES AND TAXES IN THE FINANCIAL STATEMENTS OF EUROPEAN COMPANIES

GAMBLING REVENUES AND TAXES IN THE FINANCIAL STATEMENTS OF EUROPEAN COMPANIES
(GAMBLING REVENUES AND TAXES IN THE FINANCIAL STATEMENTS OF EUROPEAN COMPANIES)

  • Author(s):Éva Karai, Maria Lakatos, Judit Nagy, Janos Erdei
  • Language:English
  • Subject(s):Business Economy / Management, Accounting - Business Administration
  • Page Range:63-75
  • No. of Pages:13
  • Keywords:Gambling Revenue; Gambling Tax; Comparability of Financial Statements.
  • Summary/Abstract:Not only the operating system but the accounting method is strongly regulated in gambling companies. The accounting and tax regulations that differ by countries influence the accounting practices and so the financial statements of the companies. Revenues are one of the main indicators of the financial performance of an entity. We studied the presentation form and content of European gambling revenues using the presented financial statements of gambling companies between 2004 and 2013. We examined whether the divergent recognition and measurement methods led to a material impact on the comparability of the financial statements. Our results show that the potentially high gambling tax rate and its different accounting practice can hamper the decision making of users of these financial statements and the reliability of revenue-based indicators both on company and industry level. If specific interpretation or guidance for the gambling sector existed, financial statements provided enhanced information.
WELLNESS AND THERMAL TOURISM: AN INSIGHT FROM ITALY

WELLNESS AND THERMAL TOURISM: AN INSIGHT FROM ITALY
(WELLNESS AND THERMAL TOURISM: AN INSIGHT FROM ITALY)

  • Author(s):Antonietta Ivona, Adrian Nedelcu, Alexandru Ganusceac, Donatella Privitera
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:77-90
  • No. of Pages:14
  • Keywords:Health Tourism; Apulia Region; Case study; Thermalism.
  • Summary/Abstract:Wellness and thermal tourism is changing at national and international levels even taking in account the growth rates of, and changes in, global consumption patterns. In this context, the objective of this study is to track a view on thermal tourism in Italy, focusing on a case study in the Apulia region. The primary function is therefore to establish important territorial safeguards aimed at satisfying the health demands of the population, while complying with the principles of therapeutic appropriateness and managerial efficiency. The analysis highlights the need to continue developing knowledge in a sector with great growth potential, especially in European countries.
MANAGING THE RECOGNITION OF BULGARIA AS A SPA AND WELLNESS DESTINATION

MANAGING THE RECOGNITION OF BULGARIA AS A SPA AND WELLNESS DESTINATION
(MANAGING THE RECOGNITION OF BULGARIA AS A SPA AND WELLNESS DESTINATION)

  • Author(s):Milena Stoyanova
  • Language:English
  • Subject(s):Tourism
  • Page Range:91-107
  • No. of Pages:17
  • Keywords:Bulgaria; Spa and Wellness Destination; Distinctive Image; Planning; Monitoring; Improving.
  • Summary/Abstract:Developing the country image as a tourist destination should be reviewed carefully so the positions on the competitive markets can be developed successfully. The process of organizing, management and monitoring the image of a tourist destination is way more complex compared to that of individual companies of the market. That way the building of a brand of the tourist destination cannot be compared with branding strategies of traditional goods and services. That’s why the managers of Bulgaria as a spa and wellness tourist destination should be aware of the situation inside the country – of the strengths and the weaknesses, as well as of the situation outside, including possible opportunities and threats. The whole strategy for developing the destination and the image strategy should be harmonized with the vision of the government, the local people and of all stakeholders in the first of spa and wellness tourism. The aim in this chapter is to outline some key steps for building a unique image and brand of the destination by using the chosen tools for interaction and methods for developing spa and wellness products in order to achieve an identical distinctive image.
METHODICAL APPROACHES TO ASSESSMENT OF FACTORS OF TOURISM COMPETITIVENESS OF THE REPUBLIC OF BELARUS

METHODICAL APPROACHES TO ASSESSMENT OF FACTORS OF TOURISM COMPETITIVENESS OF THE REPUBLIC OF BELARUS
(METHODICAL APPROACHES TO ASSESSMENT OF FACTORS OF TOURISM COMPETITIVENESS OF THE REPUBLIC OF BELARUS)

  • Author(s):Svetlana Khomitch, Olga Mozgovaya, Vladimir Smoley, Alina Martsinovich
  • Language:English
  • Subject(s):Energy and Environmental Studies, Tourism
  • Page Range:109-121
  • No. of Pages:13
  • Keywords:Tourism Competitiveness; Tourism Product; Competitiveness Assessment; Competitive Advantages; Tourism Destination Competitiveness Strategy; Travel & Tourism Competitiveness Index; Republic of Belarus.
  • Summary/Abstract:In the chapter the basic European and international standards of the assessment of a national tourism product are considered. The key components of the Travel & Tourism Competitiveness Index are analysed with a view to identifying specific factors which determine the competitive advantages of the country in the tourism market. In accordance with the World Economic Forum methodology, the assessment of the quantitative and qualitative indicators forming the competitiveness of the national tourism product of the Republic of Belarus is carried out. On the basis of the calculated subindices, SWOT-Clock analysis, and Competitive Advantages Profile the tourism competitiveness of the Republic of Belarus is estimated. The principal competitive advantages of the national tourism product are revealed with a view to improving the national tourism policy. A special algorithm for the elaboration of the tourism destination development strategy for any destination is compiled on the basis of the research.
HOTEL SPECIFIC DETERMINANTS OF LIQUIDITY-EVIDENCE FROM THE HOTELS IN AP VOJVODINA

HOTEL SPECIFIC DETERMINANTS OF LIQUIDITY-EVIDENCE FROM THE HOTELS IN AP VOJVODINA
(HOTEL SPECIFIC DETERMINANTS OF LIQUIDITY-EVIDENCE FROM THE HOTELS IN AP VOJVODINA)

  • Author(s):Nada Milenković, Jelena Andrašić, Slobodan Andrašić
  • Language:English
  • Subject(s):Social Sciences, Business Economy / Management, Tourism
  • Page Range:123-137
  • No. of Pages:15
  • Keywords:liquidity; internal factors; hotels; AP Vojvodina.
  • Summary/Abstract:The aim of this chapter is to analyze the tourism sector in Vojvodina in terms of business liquidity of the hotels registered on the territory of the Province. The AP Vojvodina consists of 45 municipalities in which there are 220 hotels registered. The liquidity of the hotel industry depends on external and internal factors. In this research internal factors were considered in order to determine the reasons of the liquidity of the hotels in AP Vojvodina in the period of 2014-2018. The empirical studies include multivariate analysis of variances, as well as multiple regression models which enable identifying liquidity levels of hotels and how these internal factors affect the liquidity. The liquidity is measured by current liquidity ratio in the first model and quick liquidity ratio in the second model. The results of the empirical studies have shown that the impact of the indebtedness and sales growth is more intense on current liquidity than the quick liquidity ratio.
AGROTOURISM – LEGAL PROBLEMS AND ITs PERSPECTIVES

AGROTOURISM – LEGAL PROBLEMS AND ITs PERSPECTIVES
(AGROTOURISM – LEGAL PROBLEMS AND ITs PERSPECTIVES)

  • Author(s):Žaklina Spalević, Miloš Ilić, Vladimir Džamić
  • Language:English
  • Subject(s):Agriculture, Tourism
  • Page Range:139-154
  • No. of Pages:16
  • Keywords:Digitalization; Web presentations; Cloud; Intellectual property.
  • Summary/Abstract:The challenge we tried to address in this paper included the consideration of the current state of agritourism in the Republic of Serbia, as well as the possibilities for the improvement of this branch of tourism using information and communication technologies. The current status of agritourism is viewed from two aspects. The first aspect is the application of IT technologies in order to promote the tourist offer, while the second aspect is oriented towards legal norms governing the protection of intellectual property as well as the tourist protection. With the application of IT technologies, individual accommodation establishments that feature agritourism can be presented to a wider range of potential tourists. A better presentation of the existing possibilities undoubtedly leads to an increased number of visits. At the same time, it is necessary to regulate the protection of digital multimedia content created by tourists, as well as the possibility of their usage in promotion of accommodation capacities and tourist offer.
UNDERSTANDING THE RELATIONSHIP BETWEEN PUSH AND PULL TRAVEL MOTIVATIONS AND DESTINATION BRAND IMAGE

UNDERSTANDING THE RELATIONSHIP BETWEEN PUSH AND PULL TRAVEL MOTIVATIONS AND DESTINATION BRAND IMAGE
(UNDERSTANDING THE RELATIONSHIP BETWEEN PUSH AND PULL TRAVEL MOTIVATIONS AND DESTINATION BRAND IMAGE)

  • Author(s):Damla Bal, Eva Erdelyi
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:155-168
  • No. of Pages:14
  • Keywords:Brand Image Model; Destination Image; Travel Motivations.
  • Summary/Abstract:Branding is the soul of marketing. The destination brand image increases the acknowledgement and feelings of the individual toward the destination and provided tourism services. The specialized and positive brand image of the destination absolutely motivate the individual to awaken the travel desires and to start searching for the internal and external information sources. Owing to the developments in communication and technology in the contemporary era, the individual reaches the information so readily that has let many marketers to realize and focus on the importance of the brand image as it is the picture of the destination in the individual’s mind based on what they hear and see from the information sources including social media platforms. Additionally, the picture of the destination in the individual’s mind is formed after the visiting experience as well. If that picture of the destination matches with the individual’s motivations, the destination has a great power in the evaluation stage of the decision process of the individual. At this point, understanding the travel motivations of the individual has a substantial role in building a destination brand image. In this study, the authors aim to develop a brand image model that will trigger the individual to take travel decision and maximize the value match between the projected image and the perceived image of the destination through linking the cognitive, affective, unique image components with the push and pull travel motivations. Recommendations will be offered how a destination brand image should be built regarding the destination brand image model of the study. With that model, it is expected to guide the destination marketing organisations and the marketing managers in terms of building brand a destination brand image.
WHAT IS THE IMPACT OF PRICE FACTORS ON SUSTAINABLE TOURISM COMPETITIVENESS?

WHAT IS THE IMPACT OF PRICE FACTORS ON SUSTAINABLE TOURISM COMPETITIVENESS?
(WHAT IS THE IMPACT OF PRICE FACTORS ON SUSTAINABLE TOURISM COMPETITIVENESS?)

  • Author(s):Snežana Radukić, Zorana Kostić
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:169-182
  • No. of Pages:14
  • Keywords:Price Competitiveness; Tourism Competitiveness; Sustainable Development; Balkans and Eastern Europe Countries.
  • Summary/Abstract:The purpose of this paper is to evaluate the connection between price competitiveness and overall tourism competitiveness of the Balkans and Eastern Europe Countries. By comparing the selected economic variables, a comparative analysis of the price competitiveness in tourism for this group of countries in the period from 2007 to 2018 was carried out. The empirical research was designed to test whether the Balkans and Eastern Europe countries which are more competitive in tourism simultaneously have lower price competitiveness. The hypothesis has been tested by using modern statistical software. The significance of this research arises from the current debate whether the price factors of competitiveness in tourism are sustainable in long run. Taking into account the specificities of the tourism sector in different countries, and combining observations and suggestions, the paper could give significant contribution to understanding the trends, issues and policies in this area.
A PRELIMINARY EVALUATION OF THE IMPACT OF GRANT POLICIES IN APULIA IN FAVOUR URISM SECTOROF OPERATORS IN THE TO

A PRELIMINARY EVALUATION OF THE IMPACT OF GRANT POLICIES IN APULIA IN FAVOUR URISM SECTOROF OPERATORS IN THE TO
(A PRELIMINARY EVALUATION OF THE IMPACT OF GRANT POLICIES IN APULIA IN FAVOUR OF OPERATORS IN THE TOURISM SECTOR)

  • Author(s):Francesco Grimaldi, Vito Arcangelo Carulli
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:183-204
  • No. of Pages:22
  • Keywords:Tourism Financing; Regional Policy; Government Grants.
  • Summary/Abstract:Tourism represents a continuously growing sector of the economy and is often considered as a partial solution to the economic problems existing in a territory, and as a tool to increase the employment levels of a given area. These are some of the reasons why the tourism sector has been the subject of government grants. The aim of this chapter is to realize a preliminary evaluation of the impact, in economic-social terms, of grant policies in Apulia in favour of operators in the tourism sector. In particular, the analysis focuses on the effects deriving from the implementation, in the 2014-2020 period, of the financial instrument called Title II Tourism Sector, by the Apulian regional system through the regional in-house agency Puglia Sviluppo.
TOURISM DEVELOPMENT POTENTIALS IN GOLUBAC MUNICIPALITY WITH A SPECIAL FOCUS ON ITS CLIMATE

TOURISM DEVELOPMENT POTENTIALS IN GOLUBAC MUNICIPALITY WITH A SPECIAL FOCUS ON ITS CLIMATE
(TOURISM DEVELOPMENT POTENTIALS IN GOLUBAC MUNICIPALITY WITH A SPECIAL FOCUS ON ITS CLIMATE)

  • Author(s):Dobrila Lukić
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:205-222
  • No. of Pages:18
  • Keywords:Golubac Municipality; Potentials; Tourism.
  • Summary/Abstract:The aim of this paper is to present the potentials of Golubac municipality for tourism development. In fulfilling the stated aim, the first step is to outline the position of Golubac municipality on the geographic and tourism map. This is followed by defining municipality’s environmental and anthropogenic tourism resources, focusing in particular on its climate, after which attention is turned to available accommodation facilities and tourist turnover. As regards the methodology used in the research, the statistical method has been employed to determine the weather conditions, tourism climate index (TCI) and water temperature regime of the Danube for the period 1991-2010. The same method has been used to calculate the number of accommodation facilities (units), tourists and overnight stays in Golubac municipality in the period 2009 – 2018, as well as the average length of stay, functionality index, occupancy rates, and functionality score. Other methods used are analysis and synthesis and the field method. Research results point to a conclusion that tourism potentials of Golubac municipality have not been fully realized and that the tourism industry has not been sufficiently developed in this municipality.
ASSESSING THE SERVICE QUALITY AND CUSTOMER SATISFACTION RELATIONSHIP IN THE CROATIAN MUSEUM SECTOR

ASSESSING THE SERVICE QUALITY AND CUSTOMER SATISFACTION RELATIONSHIP IN THE CROATIAN MUSEUM SECTOR
(ASSESSING THE SERVICE QUALITY AND CUSTOMER SATISFACTION RELATIONSHIP IN THE CROATIAN MUSEUM SECTOR)

  • Author(s):Suzana Marković, Sanja Raspor Janković
  • Language:English
  • Subject(s):Tourism
  • Page Range:223-234
  • No. of Pages:12
  • Keywords:Service quality; HISTOQUAL; Customer Satisfaction; Statistical Analysis; Museum; Croatia.
  • Summary/Abstract:The main purpose of this study was to discuss the impact of perceived service quality dimensions on customer satisfaction in the museum sector in Croatia. The study was conducted using a 24-item questionnaire, based on the modified HISTOQUAL model (Frochot & Hughes, 2000; Hui-Ying & Chao-Chien, 2008; Martin-Ruiz et al., 2010). The questionnaires were distributed to visitors of the Krapina Neanderthal Museum (Croatia). Factor analysis identified five dimensions of perceived museum service quality, namely “tangibles”, “accessibility”, “exhibition presentation”, “empathy” and “communication”. In addition, multiple regression analysis showed that the identified factors have a significant and positive effect on overall customer satisfaction. These results indicate that museum service quality is indeed a significant predictor of museum visitor satisfaction. Thus, improving museum service quality results in higher satisfaction levels of museum visitors. The present study contributes to the existing literature on the relationship between service quality dimensions and customer satisfaction in the museum sector, reporting the findings from South Central Europe.
TOURISM MARKETING IN RUSSIA: STAGES OF FORMATION, MODERN STEREOTYPES AND SIMPLIFICATIONS

TOURISM MARKETING IN RUSSIA: STAGES OF FORMATION, MODERN STEREOTYPES AND SIMPLIFICATIONS
(TOURISM MARKETING IN RUSSIA: STAGES OF FORMATION, MODERN STEREOTYPES AND SIMPLIFICATIONS)

  • Author(s):Sergey K. Volkov
  • Language:English
  • Subject(s):Tourism
  • Page Range:235-249
  • No. of Pages:15
  • Keywords:Tourism marketing; Tourism; Tourism Enterprises; Promotion; Tourist services; Tourist product; Stereotypes and simplifications in tourism marketing.
  • Summary/Abstract:The article analyzes the stages of development of tourism marketing as a field of scientific knowledge in marketing theory. The author’s attempt to rethink the stereotypes and simplifications developed in the theory and practice of tourism marketing, which hinder the active introduction of marketing technology in the system of strategic management of territories, is also undertaken. Methodological base of the present research was content analysis of fundamental works of domestic and foreign authors, which formed the basis of the theory of tourist marketing. Besides, comparative and analytical methods of research were applied. It is shown that the development of the basis of the theory of tourist marketing was based and was a logical continuation of the development of the theory of marketing services as a response to the process of formation of the economy of service type (economics of services). In the process of evolution of the theory of tourism marketing it has passed two stages. The first stage (1965 - mid-1990s) was devoted to the study of peculiarities of marketing activity in the sphere of tourism and hospitality at the level of microenvironment. The second stage begins in the mid-1990s with the study of marketing technologies at the level of meso- and macro-systems. On the basis of the carried-out analysis the conclusion about the productivity of the domestic theory of tourist marketing from foreign researches in this area is made. Also, the author distinguishes two main stages of development of the theory of marketing in tourism, which are characterized by the change of the object of study. The allocated stereotypes and simplifications in the theory of tourist marketing interfere with practical introduction of scientific workings out in this sphere in strategic management of tourist branch of the Russian regions.
RURAL TOURISM IN THE FUNCTION OF RURAL AREAS DEVELOPMENT IN THE REPUBLIC OF SERBIA

RURAL TOURISM IN THE FUNCTION OF RURAL AREAS DEVELOPMENT IN THE REPUBLIC OF SERBIA
(RURAL TOURISM IN THE FUNCTION OF RURAL AREAS DEVELOPMENT IN THE REPUBLIC OF SERBIA)

  • Author(s):Branko Mihailović, Vesna Ž. Popović
  • Language:English
  • Subject(s):Agriculture, Tourism
  • Page Range:251-266
  • No. of Pages:16
  • Keywords:Rural Tourism; Rural Areas; Rural Economy; Diversification.
  • Summary/Abstract:The development of rural tourism based on the individualization of tourist demand and its focus on non-standard tourism products provides one of the key contributions to rural development. The paper discusses the possibility of developing rural tourism in Serbia and key factors for the success of rural economy diversification through rural tourism, primarily synergetic effects of agriculture and tourism, and thus established local value chains, introduction of food quality standards, application of information technologies, efficient management of tourist destination and adequate financial support, especially to small businesses in rural tourism. Lack of an integrated tourist offer makes it difficult to apply marketing and management approaches to rural tourism development at the national level and the level of local rural tourism destinations and this must be given special attention in the future.
ANALYSIS OF PUBLIC STANCE ON TOURISM DESTINATIONS IN SREM / SRIJEM REGION

ANALYSIS OF PUBLIC STANCE ON TOURISM DESTINATIONS IN SREM / SRIJEM REGION
(ANALYSIS OF PUBLIC STANCE ON TOURISM DESTINATIONS IN SREM / SRIJEM REGION)

  • Author(s):Olivera Grljević, Saša Bošnjak, Veselin Pavlićević, Nataša Pavlović
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:267-289
  • No. of Pages:23
  • Keywords:Online reviews; User-generated content; Annotation; Corpus development; Corpus analysis; Srem/Srijem region.
  • Summary/Abstract:Online reviews posted on social media are a rich source of the customers’ voice. In this chapter, online reviews about various tourism destinations and attractions in Srem/Srijem region are used to analyze public stance and to uncover sources of satisfaction and dissatisfaction of visitors. Online reviews as unstructured data cannot be directly used for analysis, but require extensive data transformation and preparation which is done through annotation of data. Annotation is a process of enrichment of texts with specific meta-data. In presented research during the annotation process, the dataset, i.e. the corpus of collected reviews was labeled with information on sentiment, aspects, discourse functions, and information on a function different words have in expressions of opinion, sentiment or attitude within a review. The authors present their approach to annotation, the evaluation of the quality of conducted work, as well as the analysis of the resulting dataset, i.e. annotated corpus.
ECONOMIC EFFECTS OF TOURISM ON THE WORLD ECONOMY

ECONOMIC EFFECTS OF TOURISM ON THE WORLD ECONOMY
(ECONOMIC EFFECTS OF TOURISM ON THE WORLD ECONOMY)

  • Author(s):Miloš Pjanić
  • Language:English
  • Subject(s):Supranational / Global Economy, Tourism
  • Page Range:291-305
  • No. of Pages:15
  • Keywords:Tourism; economy; development; world.
  • Summary/Abstract:Along with the globalization of the world economy, there is a globalization of the tourism industry,having a significant impact on the growth of international tourism worldwide. Tourism is one ofthe key factors for the growth and development of the world economy and at the same time the new exportindustry. Tourism development is a significant source of foreign exchange, influences employmentgrowth, growth of gross domestic product, improvement of the country’s balance of payments structure,and is a significant factor in overall economic development. Given the accelerated growth and developmentof tourism and its increasingly important role in the global market, it has a major impact on otherrelated industries, both directly and indirectly. The aim of the paper is to point out the financial effectsof tourism as one of the fastest growing industries on the world economy
CHALLENGES OF BUSINESS MODEL DIGITALIZATION IN CASE OF TRAVEL AGENCIES

CHALLENGES OF BUSINESS MODEL DIGITALIZATION IN CASE OF TRAVEL AGENCIES
(CHALLENGES OF BUSINESS MODEL DIGITALIZATION IN CASE OF TRAVEL AGENCIES)

  • Author(s):Sanja Marinković
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:307-321
  • No. of Pages:15
  • Keywords:Digitalization; Services; Cofer; PlusPlusNT.
  • Summary/Abstract:This paper presents a new collaborative business model developed for the needs of tourist sector in Serbia. Development of a new digital platform for travel agencies was a joint project involving IT experts and software engineers, and travel and tourism experts from several agencies in Serbia. The aim of the paper was to identify the results and benefits that the new business model could bring, as well as the challenges in implementation. Case study approach was used in order to collect relevant information from practice, to identify potential benefits and challenges for creators and first users of digital platform. In second phase of the research, the goal was to get feedback from travel agencies staff that was using a new digital platform. Through defined questionnaire they were asked to express their attitude about relevant determinants. In the conclusion, the findings from two research phases were compared and analyzed together and significant conclusions were drawn.
THE IMPORTANCE OF ECOTOURISM FOR THE DEVELOPMENT OF TOURISM DESTINATION – A CASE STUDY OF THE SPECIAL NATURE RESERVE “MEADOWS OF GREAT BUSTARD“, VOJVODINA

THE IMPORTANCE OF ECOTOURISM FOR THE DEVELOPMENT OF TOURISM DESTINATION – A CASE STUDY OF THE SPECIAL NATURE RESERVE “MEADOWS OF GREAT BUSTARD“, VOJVODINA
(THE IMPORTANCE OF ECOTOURISM FOR THE DEVELOPMENT OF TOURISM DESTINATION – A CASE STUDY OF THE SPECIAL NATURE RESERVE “MEADOWS OF GREAT BUSTARD“, VOJVODINA)

  • Author(s):Snežana Štetić, Igor Tršić
  • Language:English
  • Subject(s):Social Sciences, Agriculture, Tourism
  • Page Range:323-339
  • No. of Pages:17
  • Keywords:Ecotourism; Sustainable tourism; Special Nature Reserve “Meadows of Great Bustard”; Nature-based tourism.
  • Summary/Abstract:Tourism in protected natural areas (PNAs) has an important and very positive role in the tourism development of many countries. Whether the area of the Special Nature Reserve “Meadows of Great Bustard” (SNR) represents a significant potential for the development of tourism will be concluded in this paper by using two scientific methods. The obtained results from a conducted written questionnaire, as the first method, will be examined by a comparative analysis with related or the same results from the world practice research – the second method. This is the main task in this research. The obtained results can examine the main hypothesis that the SNR is a significant tourism potential for ecotourism both at the level of the Republic of Serbia and at the level of the countries in the region, such as Hungary, Romania, Bulgaria, Croatia, Bosnia and Herzegovina, as well as other European countries. The main objective of this paper is to test the main hypothesis and to obtain certain results if this protected area may have an impact on the development of sustainable tourism. By enhancing sustainable tourism and protecting the space of this reserve, by implementing the national tourism offer, higher socio-cultural, economic and ecological benefits can be achieved. The results of this research indicate that forms of tourism such as: ecotourism, science tourism, trips, bird and animal watching, can be a basic form of tourist visits. The most significant potential of the SNR is the highly endangered species of the Great Bustard (Otis tarda), which is the symbol of this protected area.
ANALYSIS OF MARKETING EFFECTS OF IMPLEMENTING ON-LINE AIRBNB PLATFORM IN REAL ESTATE MARKET AT BALKANS AS A TOURISM REGION

ANALYSIS OF MARKETING EFFECTS OF IMPLEMENTING ON-LINE AIRBNB PLATFORM IN REAL ESTATE MARKET AT BALKANS AS A TOURISM REGION
(ANALYSIS OF MARKETING EFFECTS OF IMPLEMENTING ON-LINE AIRBNB PLATFORM IN REAL ESTATE MARKET AT BALKANS AS A TOURISM REGION)

  • Author(s):Danilo Grbović, Branislav Radnović, Željana Grbović, Diona Đurđević
  • Language:English
  • Subject(s):National Economy, Business Economy / Management, Tourism
  • Page Range:341-358
  • No. of Pages:18
  • Keywords:Airbnb Platform; Marketing Effects; Real Estate Market; Tourism; the Balkans.
  • Summary/Abstract:The base hypothesis is that implementation of the Airbnb on-line platform at the Balkans’ real estate market, contributes to Balkans tourism region, with various positive marketing effects. The conducted research has covered the analysis of renting property for the purpose of tourism in the Balkans in some of the major cities and most attractive tourist destinations - Ljubljana, Bled, Zagreb, Dubrovnik, Belgrade, Novi Sad, Sarajevo, Budva, Podgorica, Skopje and Ohrid. By analysing results of the research the base hypothesis is confirmed, with bringing to light following marketing effects: increase in the number of accommodation units registered on-line, extended number of accommodation facilities, growth in number of stays per night, lengthened time spam of a stay, expanded occupancy of accommodation facilities, growth of entrepreneurship of local population, tourism revenue growth. The conclusion is that implementation of such on-line platforms as the Airbnb is of extreme importance for the Balkans tourism region.
ADVANTAGES, CHALLENGES AND WEAKNESSES OF SPA TOURISM IN SERBIA

ADVANTAGES, CHALLENGES AND WEAKNESSES OF SPA TOURISM IN SERBIA
(ADVANTAGES, CHALLENGES AND WEAKNESSES OF SPA TOURISM IN SERBIA)

  • Author(s):Goran Dašić, Ana Anufrijev, Dragan Milačić
  • Language:English
  • Subject(s):Tourism
  • Page Range:359-370
  • No. of Pages:12
  • Keywords:health tourism; spa tourism; spa destination; challenges.
  • Summary/Abstract:Spa tourism services have recently reached a synergy of parameters that are bounded by commercial, traditional and therapeutic practices. Spa therapies have been present since ancient times through various forms, depending on the cultural, social and political environment they have existed in. The trend of connecting medicine and spa tourism is generally known and accepted, and as such it multiplies with the following contents: architecture, sustainable development, massage, spa and wellness, traditional and modern medicine. Serbia is rich in spas and, in recent times, has been working on revitalising spa tourism and improving its content. This chapter gives a structured overview of the current situation and shows the possible ways of further development with its advantages and difficulties, for later deeper analyses.
ADVANTAGES OF SUSTAINABLE TOURISM IN THE FUNCTION OF DEVELOPMENT OF RURAL AREAS OF REPUBLIC SERBIA – EXAMPLE OF WINERIES

ADVANTAGES OF SUSTAINABLE TOURISM IN THE FUNCTION OF DEVELOPMENT OF RURAL AREAS OF REPUBLIC SERBIA – EXAMPLE OF WINERIES
(ADVANTAGES OF SUSTAINABLE TOURISM IN THE FUNCTION OF DEVELOPMENT OF RURAL AREAS OF REPUBLIC SERBIA – EXAMPLE OF WINERIES)

  • Author(s):Tatjana Jovanović, Olga Gavrić
  • Language:English
  • Subject(s):Agriculture, Tourism
  • Page Range:371-380
  • No. of Pages:10
  • Keywords:Sustainable Development; Multifunctional Agriculture; Wine Tourism; Rural Development.
  • Summary/Abstract:Sustainable development is becoming a key factor in explaining the increasing socio-economic changes in our country and in the world. A common feature of sustainable and rural development is the insistence on the diversity of rural areas, which emphasizes their self-sustainability with adequate strategies and innovative solutions. The aim of the paper is to examine the potential of wine tourism in the context of adopting the principles and standards of sustainability in Serbia. In this connection, the subject of this paper is to point out the importance of the connection between sustainable and rural development, multifunctionality of agriculture and wine tourism in rural areas of the Republic of Serbia.
APPROACHES OF EUROPEAN UNION COUNTRIES TO WASTE MANAGEMENT

APPROACHES OF EUROPEAN UNION COUNTRIES TO WASTE MANAGEMENT
(APPROACHES OF EUROPEAN UNION COUNTRIES TO WASTE MANAGEMENT)

  • Author(s):Milena Botlíková, Josef Botlík
  • Language:English
  • Subject(s):Energy and Environmental Studies, Environmental and Energy policy
  • Page Range:381-396
  • No. of Pages:16
  • Keywords:Sustainability; Waste; EMAS.
  • Summary/Abstract:The contemporary world is experiencing dynamic development of tourism, which is inseparably connected with positive impacts, such as employment growth, increase of business activities etc. On the other side we are actively discussing context of tourism and global issues in recent years. With the development of tourism occurs to overload of tourist destinations, causes increasing greenhouse gas emissions, and waste production. This is considered as one of the most serious global issues, right after the lack of water. One option of the effective dealing of corporate waste is the implementation of a waste management strategy in corporate governance. The aim was to compare development of waste production and recycling in the EU regions with emphasis on Czech Republic and compare the approach of Czech companies in tourism on waste management. Based on analysis can be stated that number of wastes gradually decreases, the share of waste recycling on a European scale is increasing. According to research is obvious that companies in tourism have certain reserves in waste management.
EMPIRICAL ANALYSIS OF SLOVENIAN HOTEL INDUSTRY PERFORMANCE WITH THE RELATIVE RESIDUAL INCOME APPROACH

EMPIRICAL ANALYSIS OF SLOVENIAN HOTEL INDUSTRY PERFORMANCE WITH THE RELATIVE RESIDUAL INCOME APPROACH
(EMPIRICAL ANALYSIS OF SLOVENIAN HOTEL INDUSTRY PERFORMANCE WITH THE RELATIVE RESIDUAL INCOME APPROACH)

  • Author(s):Igor Stubelj, Mateja Jerman
  • Language:English
  • Subject(s):Social Sciences, Business Economy / Management, Tourism
  • Page Range:397-412
  • No. of Pages:16
  • Keywords:relative residual income; hotel industry; tourism; required return on equity capital; performance measure.
  • Summary/Abstract:This paper’s focus is on the relative residual income approach as a firm’s performance measure. The aim is to analyse the financial performance of the Slovenian hotel industry for a period from the year 2009 to 2018, with a relative residual income measure that takes into account the required return on equity capital. Taking into account the required return on equity is essential in firm’s performance valuation as is the opportunity cost for investors. To add value, a firm’s return on equity must exceed the required return on equity. Our results show that relative residual income of Slovenian hotel industry is negative for the entire analysed period. The same resulted for groups of large, medium-sized, and small firms. The situation is improving but is still not at the desired level that is adding value of equity capital for owners. Our further analysis shows that the Slovenian hotel industry is riskier than all Slovenian firms (i.e. average risky firm) in the observed period. However, the return on equity is much lower than of all Slovenian firms in the observed period. This gives additional support to our findings.
HUMAN RESOURCES DEPARTMENT ROLE IN EMPLOYEES TRAINING AND EDUCATION IN SERVICE SECTOR

HUMAN RESOURCES DEPARTMENT ROLE IN EMPLOYEES TRAINING AND EDUCATION IN SERVICE SECTOR
(HUMAN RESOURCES DEPARTMENT ROLE IN EMPLOYEES TRAINING AND EDUCATION IN SERVICE SECTOR)

  • Author(s):Vilmoš Tot, Tijana Savić Tot, Sreto Aleksić
  • Language:English
  • Subject(s):Social Sciences, Adult Education, Human Resources in Economy
  • Page Range:413-440
  • No. of Pages:28
  • Keywords:human resources development; employees training and education; human resources department.
  • Summary/Abstract:Modern organizations are aware that their development to the greatest extent depends on the employees’ education and they put all of their efforts in employing appropriate individuals as well as in providing the prerequisites to the employees for constant advancement of knowledge in order to have the organization’s development as the consequence. Responsibility for the development of human resources is a priority for the entire organization from strategic to operational level. The task of the strategic level of management in organizations is to create a commitment to continuous improvement of employees’ knowledge and skills and creation of basic preconditions for their development. The operational level implies the existence of a human resources department which, by constant monitoring of the work process, has a role to continuously develop and adapt human resources systems in accordance with the needs of the organization. Within this paper the results of the research will be presented on conditions the organizations in service sector on the territory of Novi Sad municipality provide during training and education of the employees as well as of peculiarities of the activities in relation to the bearers of responsibility for human resources in the organization.
TOURISM, AGRICULTURE AND VILLAGE DEVELOPMENT – STRATEGIC OBJECTIVES OF ECONOMIC DEVELOPMENT OF KRUSEVAC

TOURISM, AGRICULTURE AND VILLAGE DEVELOPMENT – STRATEGIC OBJECTIVES OF ECONOMIC DEVELOPMENT OF KRUSEVAC
(TOURISM, AGRICULTURE AND VILLAGE DEVELOPMENT – STRATEGIC OBJECTIVES OF ECONOMIC DEVELOPMENT OF KRUSEVAC)

  • Author(s):Violeta Babić, Valentina Simić
  • Language:English
  • Subject(s):Agriculture, Tourism
  • Page Range:441-458
  • No. of Pages:18
  • Keywords:agriculture; village; tourism; City of Krusevac.
  • Summary/Abstract:Social, economic and infrastructural development as well as environmental development are the priorities of the Sustainable Development Strategy of the City of Krusevac for the period 2010-2020. Economic development has four strategic goals - supporting local economy and entrepreneurship, attracting investment, developing agriculture and villages - rural development and tourism development. Rural development, which implies the development of agriculture and rural areas, is one of the goals which realization will contribute to the faster economic development of the city. The City Administration, line ministries, local partners and farmers themselves contribute to the development of agriculture and rural areas by implementing activities related to increasing the productivity and competitiveness of agriculture and the processing sector along with applying new knowledge, improving land and land structure and diversifying rural activities. The integration of agriculture and tourism can significantly contribute to the economic development of the City of Krusevac and the entire Rasina District, too. The City of Krusevac has recognized advanced agricultural and tourism potentials that can be utilized for faster economic development; therefore, activities to develop and connect them are undertaken by the city.
PRIORITIZATION OF STRATEGIES FOR BREZOVICA SKI RESORT DEVELOPMENT USING SWOT-AHP METHODOLOGY

PRIORITIZATION OF STRATEGIES FOR BREZOVICA SKI RESORT DEVELOPMENT USING SWOT-AHP METHODOLOGY
(PRIORITIZATION OF STRATEGIES FOR BREZOVICA SKI RESORT DEVELOPMENT USING SWOT-AHP METHODOLOGY)

  • Author(s):Bojan Stojčetović, Sanja Marković, Živče Šarkočević
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:459-474
  • No. of Pages:16
  • Keywords:SWOT; AHP; Brezovica.
  • Summary/Abstract:Purpose of this chapter is to define relevant strategies for the development of ski resort Brezovica. To this end, the hybrid SWOT-AHP methodology was applied to get insight at the current state. The SWOT analysis included a total of 24 factors. Based on the current situation, appropriate development strategies have been defined. A total of 6 strategies have been defined. However, conventional SWOT analysis does not allow the evaluation and ranking of these strategies. That is why the AHP methodology is introduced. According to the results, the WT1 strategy (development all-year-round tourist offer availability) is top ranked. Also, sensitivity analysis of SWOT groups and factors of highest importance (S1, W2, O1, T4, and T6) was performed. According to the results of the sensitivity analysis, all changes in the rank of the strategies are the result of changes of more than 10% relative to the initial values of SWOT groups and factors, so it can be concluded that the proposed model is stable and the results obtained are relevant.
THE ROLE AND CHARACTERISTICS OF RURAL TOURISM IN SERBIA: CASE STUDY OF VOJVODINA REGION

THE ROLE AND CHARACTERISTICS OF RURAL TOURISM IN SERBIA: CASE STUDY OF VOJVODINA REGION
(THE ROLE AND CHARACTERISTICS OF RURAL TOURISM IN SERBIA: CASE STUDY OF VOJVODINA REGION)

  • Author(s):Branislav Vlahović, Dubravka Užar
  • Language:English
  • Subject(s):Agriculture, Tourism
  • Page Range:475-491
  • No. of Pages:17
  • Keywords:Rural Tourism; Agrotourism; Tourists; AP Vojvodina.
  • Summary/Abstract:Serbia is a land of rural character and is one of the most agrarian countries in Europe. The rich natural, cultural and historical diversity of the Republic of Serbia creates exceptional conditions for the development of rural tourism, as well as the placement of the wide offer for different segments of demand in the tourist market. Understanding consumer behaviour in rural tourism is a necessary condition for the successful diversification of any rural socio-economic system. The aim of the research is to examine the attitudes and preferences of potential users of rural tourism services in the Republic of Serbia. It is important to identify tourist needs in order to create the best supply of rural tourism. Rural tourism provides a new and different experience that cannot be achieved at traditional mass tourism destinations. These results could provide useful insight for decision makers, in particular as regards local planning strategies.
ANALYSIS OF QUANTITATIVE INDICATORS OF MODERN TOURISM DEVELOPMENT IN THE REPUBLIC OF SERBIA

ANALYSIS OF QUANTITATIVE INDICATORS OF MODERN TOURISM DEVELOPMENT IN THE REPUBLIC OF SERBIA
(ANALYSIS OF QUANTITATIVE INDICATORS OF MODERN TOURISM DEVELOPMENT IN THE REPUBLIC OF SERBIA)

  • Author(s):Milan Počuča, Jelena Matijašević Obradović
  • Language:English
  • Subject(s):Tourism
  • Page Range:493-507
  • No. of Pages:15
  • Keywords:Tourism; Tourist Arrivals; Overnight Stays; Statistical Office of the Republic of Serbia.
  • Summary/Abstract:The paper presents an analysis of quantitative indicators of modern tourism development in the Republic of Serbia. The subject of analysis is the ratio of the number of tourist arrivals and overnight stays in general, and the number of tourist arrivals and overnight stays by type of tourist sites for the period 2017-2018. The methods applied are the methods of theoretical content analysis, concretization, specialization and the normative method, then statistical, analytical-deductive methods and the method of quantitative data analysis. The research is based on statistical data of Statistical Office of the Republic of Serbia. Cumulative data of the arrivals and overnight stays indicate a progressive tendency in tourism development in Serbia. The number of arrivals and overnight stays in Serbia is related mostly to the main administrative centres. By comparing the data for both years, it is noticeable that the number of arrivals, as well as overnight stays in Serbia, was in 2018 higher than the number of arrivals and overnight stays in 2017, both in the total amount and in the individual monthly data.
USE OF CONTROLLING IN TOURISM SPHERE AS A MODERN EFFICIENT MANAGEMENT TOOL

USE OF CONTROLLING IN TOURISM SPHERE AS A MODERN EFFICIENT MANAGEMENT TOOL
(USE OF CONTROLLING IN TOURISM SPHERE AS A MODERN EFFICIENT MANAGEMENT TOOL)

  • Author(s):Róbert Štefko, Peter Gallo, Daniela Matusikova, Tomaš Molčak
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:509-526
  • No. of Pages:18
  • Keywords:Controlling; Management; Tourism; Management Tools; Hotel Controlling.
  • Summary/Abstract:Controlling has been an effective tool for business progress in recent years. Even in tourism sphere there is a need to monitor and evaluate the activities of the subordinates in the companies. The paper deals with the use and application of controlling in tourism facilities. On the theoretical-methodological basis, it clarifies the philosophy of controlling, its goals and tasks. It describes controlling tools and possibilities of their effective use in conditions of tourism. Based on the research conducted in selected tourism companies summarizes the knowledge gained by research and points out the possibilities of applying controlling in the practice of companies operating in the field of tourism. The results of the research are recommendations to companies operating in tourism for the implementation of controlling tools into the company activities and their effective use. The research has confirmed that controlling is an essential tool for effective business management and must be implemented in larger hotel facilities than the department itself, or to be as independent position of the controller. For smaller facilities in this sector, the use of consulting firms in the area of controlling seems to be an effective solution.
THE IMPORTANCE OF THE EUROPEAN HEALTH TOURISM FOR THE DEVELOPMENT OF ECONOMY OF WELLBEING

THE IMPORTANCE OF THE EUROPEAN HEALTH TOURISM FOR THE DEVELOPMENT OF ECONOMY OF WELLBEING
(THE IMPORTANCE OF THE EUROPEAN HEALTH TOURISM FOR THE DEVELOPMENT OF ECONOMY OF WELLBEING)

  • Author(s):Todorka Kostadinova, Siyka Katsarova
  • Language:English
  • Subject(s):Health and medicine and law, Tourism
  • Page Range:527-539
  • No. of Pages:13
  • Keywords:health tourism; wellness; spa; destination management; algorithm; innovative solutions; economy of wellbeing.
  • Summary/Abstract:This chapter builds on knowledge about modern management tools and economy of tourism sector with focus on the health tourism and the importance of health tourism destinations for the customers, for the European tourism business and for the economy of wellbeing. The main goals of the authors are to present on the first place the important role of the Health tourism for Europe with two of its components: spa tourism (travel to spas combining medical and health components) and wellness tourism (aiming to enhance ‘health’), as it has grown exponentially in the recent years and become increasingly relevant in many destinations. On the second place - to propose an algorithm for an integrated model of health tourism destination management by using modern management and marketing tools, including innovative internet platforms. On the third place - to mark the important steps to those European destinations with natural resources, historical traditions, educational potential and modern infrastructure (with focus on Bulgaria) for being recognized and positioned as a competitive European destination for health and spa tourism. The authors’ suggestions will allow upgrading and elevating the existing understanding for the benefits for the European citizens and for the European tourist destinations (incl. Bulgaria), as well as to an advanced understanding of the tourism mix and the role of the positive impact of health tourism in the tourism business in Europe generally, as well as for improving the health and economy of wellbeing.
PERFORMANCE OF CASINO FIRMS: EMPIRICAL ANALYSIS OF SELECTED EU COUNTRIES

PERFORMANCE OF CASINO FIRMS: EMPIRICAL ANALYSIS OF SELECTED EU COUNTRIES
(PERFORMANCE OF CASINO FIRMS: EMPIRICAL ANALYSIS OF SELECTED EU COUNTRIES)

  • Author(s):Igor Stubelj, Luka Jeraša, Mateja Jerman
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:541-557
  • No. of Pages:17
  • Keywords:gaming industry; casino firms; performance; performance analysis.
  • Summary/Abstract:The purpose of the paper is to analyse whether Slovene casino firms are successful in their business and whether their performance differs from their competitors. To this end, the authors performed an empirical analysis of Slovene, Croatian and Italian casino firms for the period 2013-2016. The results show that there is a significant difference in ROE ratio between Slovenia and Croatia. Croatian firms outperformed Slovenian casino firms. On the other hand, a significant difference in terms of ROE was not confirmed by the comparative analysis of Slovenian and Italian firms. A further in-depth analysis, which is grounded on DuPont scheme of financial ratios, shows additional significant differences between countries considered in the analysis. The results of the study indicate possibilities for future improvements of casinos’ performance.
ANALYSIS BASED ON THE INDUSTRY OF THE HOTEL SECTOR IN MEXICO: POSADAS CASE

ANALYSIS BASED ON THE INDUSTRY OF THE HOTEL SECTOR IN MEXICO: POSADAS CASE
(ANALYSIS BASED ON THE INDUSTRY OF THE HOTEL SECTOR IN MEXICO: POSADAS CASE)

  • Author(s):Jose G. Vargas-Hernandez, Lic. Kurt Tonatiuh Winkler Benitez
  • Language:English
  • Subject(s):Tourism
  • Page Range:559-569
  • No. of Pages:11
  • Keywords:Tourism; hospitality; industry.
  • Summary/Abstract:The objective of this brief general market analysis is to determine with the VRIO framework how the Posadas group has managed to maintain itself in the Mexican lodging market. The aim is to understand how in the current panorama of tourism are the main challenges of the Posadas group. The main question that generated this analysis was: Is Grupo Posadas the current leader in the hospitality sector in Mexico? The hypothesis is that the strategies implemented by Grupo Posadas have allowed it to remain in the lodging sector; however, the current elements are not strong enough to be the market leader. So, combining the analysis elements of the market and the VRIO, results were obtained that pointed to Posadas shares, the leadership with IHG Hotels which begins to generate a more marked oligopolistic competition in the field of tourism.
MARKETING INFLUENCE OF TOURISTIC AIRBNB APPLICATION ON VACATION RENTAL MARKET IN LONDON, PARIS, BERLIN, ROME AND AMSTERDAM

MARKETING INFLUENCE OF TOURISTIC AIRBNB APPLICATION ON VACATION RENTAL MARKET IN LONDON, PARIS, BERLIN, ROME AND AMSTERDAM
(MARKETING INFLUENCE OF TOURISTIC AIRBNB APPLICATION ON VACATION RENTAL MARKET IN LONDON, PARIS, BERLIN, ROME AND AMSTERDAM)

  • Author(s):Branislav Radnović, Danilo Grbović, Diona Đurđević, Željana Grbović
  • Language:English
  • Subject(s):Tourism, Socio-Economic Research
  • Page Range:571-585
  • No. of Pages:15
  • Keywords:Airbnb Application; Marketing Influence; Real Estate Market; Property Rentals; European Cities.
  • Summary/Abstract:The research aimed to inspect the hypotheses that there is an influence of the Airbnb application on the vacation rental property market and covered the analysing of the hypotheses that there is a significant impact of the Airbnb application on the market of real estate rentals covering the analysis of renting properties in some of the most attractive touristic destinations in Europe- London, Paris, Berlin, Rome and Amsterdam. Conducted research led to a conclusion that the Airbnb application contributed to tourism growth in a bit remote and neglected parts of reviewed cities, enhanced entrepreneurial spirit of the locals together with their migration from urban centres towards further, more serene city dwellings. The base hypothesis that the Airbnb application has a significant effect on the real estate market shift affecting price formation of short-term rentals whether private or hotel accommodation, along with longer term tenancy is conclusive.
CLIMATE FRIENDLY URBAN TOURISM, CASE OF HUNGARY

CLIMATE FRIENDLY URBAN TOURISM, CASE OF HUNGARY
(CLIMATE FRIENDLY URBAN TOURISM, CASE OF HUNGARY)

  • Author(s):Rodgers Isaac Kisiangani, Eva Ergelyi
  • Language:English
  • Subject(s):Energy and Environmental Studies, Tourism
  • Page Range:587-601
  • No. of Pages:15
  • Keywords:Strategy; Adaptation; Mitigation; Urban tourism.
  • Summary/Abstract:With the current level of urbanization in the developed economies, it is not surprising that most of destinations are urban areas. Tourism on addition to population growth and immigration is increasing pressure on city natural and manmade resources. In the city, environment comprises of human, social-cultural, economic, technological, legal, nature and climate. All these dimensions of city environment are affected by tourism. This study uses content analysis technique to evaluate urban tourism sustainability so as to shed light on environmental integrity for tourism in urban areas. The selected cities are Budapest, Gyor, Debrecen, Pecs and Szeged. Analysis of the city and tourism related development strategies reveal: increasing cities’ green belt, intelligent mobility and tourism product diversity. Ranking based on these factors could be compared with other rankings. In-depth interviews were conducted which confirm the tourism environmental assessment of tourism strategies and projects, as well as restructuring and redefining tour packages.
FACTORS AFFECTING THE NUMBER OF VISITS OF ZOOS IN THE CZECH REPUBLIC

FACTORS AFFECTING THE NUMBER OF VISITS OF ZOOS IN THE CZECH REPUBLIC
(FACTORS AFFECTING THE NUMBER OF VISITS OF ZOOS IN THE CZECH REPUBLIC)

  • Author(s):MARKÉTA KALÁBOVÁ, Lukaš Nekolny, Linda Machova, ZDENKA PETRŮ
  • Language:English
  • Subject(s):Social Sciences, Tourism
  • Page Range:603-615
  • No. of Pages:13
  • Keywords:zoological gardens; attendance; wildlife tourism; tourism; Czech Republic.
  • Summary/Abstract:Zoological gardens represent a very important part of tourism. The main aim of this contribution is to find out which factors have significant impact on number of visits in zoos in the Czech Republic. The scripting language R was used for statistical evaluation. After statistical evaluation using the Spearman correlation coefficient, it was found that the factors related to the number of zoo visits are the level of own income adjusted for admission, which was evaluated for a very strong correlation rate, i.e. Spearman correlation coefficient 0.92 and p-value (after Holm correction) 7·10-9, and the amount of adult admission with a slightly lower correlation rate, i.e. 0.69 and p-value 0.03. Other analysed factors, i.e. the size of the exposition part of the zoo (Spearman 0.58, p-value 0.11), the total number of species kept in the zoo (Spearman 0.44, p-value 0.31), the amount of public subsidies provided to the zoo (Spearman 0.54, p-value 0.16), the number of inhabitants in the region (Spearman -0.19, p-value 0.8) and the number of tourists in the region (Spearman 0.23, p-value 0.8) in which the zoo is located have no significant impact on attendance.
INVESTIGATING THE INFLUENCE OF PERSONAL TRAITS ON RELATIONSHIP BETWEEN LEADER AND MEMBER IN TOURISM AND PUBLIC SECTOR

INVESTIGATING THE INFLUENCE OF PERSONAL TRAITS ON RELATIONSHIP BETWEEN LEADER AND MEMBER IN TOURISM AND PUBLIC SECTOR
(INVESTIGATING THE INFLUENCE OF PERSONAL TRAITS ON RELATIONSHIP BETWEEN LEADER AND MEMBER IN TOURISM AND PUBLIC SECTOR)

  • Author(s):Igor Stamenković, Tatjana Vanić, Tamara Gajić
  • Language:English
  • Subject(s):Tourism, Human Resources in Economy
  • Page Range:617-628
  • No. of Pages:12
  • Keywords:Personal traits; LMX; BFI; Tourism; Public Sector; Service Sector.
  • Summary/Abstract:This study examines the effect of a certain personality dimensions and relationships between leaders and followers in the context of tourism and the public sector. It also highlights the fact that the personal characteristics of the employees are important for the organization and can be a „tool” for improving the organizational and operational performance. The analysis included 200 respondents in the services sector (tourism and public sector in Serbia). The tourism sector is characterized by entrepreneurial skills of the owner and the ability to market positioning, while the public sector operates within the legal norms in the service of the citizens. In order to achieve the goals of the research, for the analysis of independent T-test, correlation and regression were used. These findings can be used in the implementation of new techniques in organizational contexts.
THE ROLE OF UNESCO HERITAGE IN THE BOUTIQUE TOURISM OFFER IN SLOVENIA

THE ROLE OF UNESCO HERITAGE IN THE BOUTIQUE TOURISM OFFER IN SLOVENIA
(THE ROLE OF UNESCO HERITAGE IN THE BOUTIQUE TOURISM OFFER IN SLOVENIA)

  • Author(s):Jasna Potočnik Topler, Lea Kužnik
  • Language:English
  • Subject(s):Tourism
  • Page Range:629-638
  • No. of Pages:10
  • Keywords:heritage; heritage tourism; UNESCO; tourism offer; Slovenia.
  • Summary/Abstract:Cultural heritage is a significant co-creator of the tourist offer, especially if it carries the prestigious title of a UNESCO World Heritage Site. UNESCO’s heritage strengthens national identity and is universally recognisable. The particularity of Slovenia is the fact that only the Škocjan Caves are among the main tourist attractions of the destination as an example of a UNESCO (natural) Heritage Site. All other UNESCO Heritage Sites in Slovenia are less known, but they represent the foundation for the development of boutique and exclusive tourist offers and boutique tourism in contrast to mass tourism, which is challenging at many destinations which brand themselves as UNESCO Heritage Sites since they are very often facing overtourism. Slovenia is ranked on the UNESCO World Heritage List with the following Heritage Sites: The mercury heritage (mercury mine in Idrija), prehistoric catches at the Ljubljana Marshes, and natural heritage - the Škocjan Caves, the ancient and primaeval beech forests in the Krokar jungle, and the Snežnik Ždrolce reserve. On the UNESCO representative list of the intangible cultural heritage of humankind, there are tours of the Kurent traditional masks, the drywall construction, lace knitting and Processio Locopolitana (the Škofja Loka Passion Play). The inclusion of heritage into a modern tourist offer requires reflection and a professional approach. What is good for protecting and preserving the heritage is not necessarily good for tourism, and what is good for tourism is rarely appropriate for heritage protection. Therefore, the integration of heritage in the tourism offer, the creation of heritage-based models, is a matter of strategic design and professional decisions. In the chapter it will be analysed how, or in what way, the UNESCO heritage in Slovenia is included in the modern tourist offer. This will be determined by employing field work, the technique of partially structured interviews with stakeholders who protect and explore the selected heritage, and tourist providers who interpret heritage in various ways and incorporate it into modern (boutique and exclusive) tourist offers. We will also obtain information through the analysis of websites and field visits to the UNESCO Heritage Sites. In doing so, we will highlight examples of good practices for each UNESCO heritage case. On this basis, it will be determined what are the possibilities and opportunities for integrating the UNESCO heritage into the modern boutique tourist offer of Slovenia.
EU MEMBERS MULTI-CRITERIA RANKING ACCORDING TO SELECTED TRAVEL INDUSTRY INDICATORS

EU MEMBERS MULTI-CRITERIA RANKING ACCORDING TO SELECTED TRAVEL INDUSTRY INDICATORS
(EU MEMBERS MULTI-CRITERIA RANKING ACCORDING TO SELECTED TRAVEL INDUSTRY INDICATORS)

  • Author(s):Ivana Marjanović, Žarko Rađenović, Milan Marković
  • Language:English
  • Subject(s):Tourism
  • Page Range:639-654
  • No. of Pages:16
  • Keywords:ENTROPY; Tourism Development Evaluation; MOORA; ARAS.
  • Summary/Abstract:As a multidimensional phenomenon that contributes to the economic growth and development of the country, tourism is an important sector for every national economy. Countries with developed tourism sector acquire more benefits than the countries with poorly developed or underdeveloped tourism. For assessment of the tourism development, multi-criteria decision-making techniques can be applied. In this paper, the tourism development of European Union (EU) Member States was analyzed based on selected travel and tourism industry indicators using Multi-Objective Optimization by Ratio Analysis (MOORA) and a new Additive Ratio Assessment (ARAS). The results indicate that Western and Southern European countries have the most developed tourism sector. Results also enable EU Member States to assess their relative position which might be of use to their policy makers.
THE IMPACT OF ICT ON HOTEL OPERATIONS: CASE OF HOTELS IN BOSNIA AND HERZEGOVINA

THE IMPACT OF ICT ON HOTEL OPERATIONS: CASE OF HOTELS IN BOSNIA AND HERZEGOVINA
(THE IMPACT OF ICT ON HOTEL OPERATIONS: CASE OF HOTELS IN BOSNIA AND HERZEGOVINA)

  • Author(s):Sabina Đonlagić Alibegović, Amila Karalić
  • Language:English
  • Subject(s):Business Economy / Management, Tourism
  • Page Range:655-667
  • No. of Pages:13
  • Keywords:tourism; hotels; ICT; organizational changes; business operations.
  • Summary/Abstract:Technological development and ICT have been recognized as one of the main factors of changes in business and enterprise management. The impact of ICT in tourism has been recognised as one of the main drivers changes in the past several years. This chapters seeks to provide insight into influence of ICT on tourism and impact of ICT utilization on operations in hotels. The chapter is based on research which has been conducted among hotels and hotel managers in Bosnia and Herzegovina aiming to determine the level of ICT utilization and its impact on hotel operations and performance. The results indicate that ICT has contributed to changes in behaviour of guests as well as operations in hotels and their business performance.
CROATIAN WINE TOURISM FROM THE WINERY PERSPECTIVE: THE CASE OF THE GRAND CRO

CROATIAN WINE TOURISM FROM THE WINERY PERSPECTIVE: THE CASE OF THE GRAND CRO
(CROATIAN WINE TOURISM FROM THE WINERY PERSPECTIVE: THE CASE OF THE GRAND CRO)

  • Author(s):Matea Hanžek, Gordi Sušić
  • Language:English
  • Subject(s):Agriculture, Tourism
  • Page Range:669-684
  • No. of Pages:16
  • Keywords:Wine Tourism; Winery; Croatia; Grand CRO.
  • Summary/Abstract:The paper focuses on importance on wine tourism and explores how Croatian premium small to medium-size wineries can successfully expand into wine tourism and thus enhance and expand their core business activity. In order to access the required data, survey questionnaire was created, conducted and analysed. The sample consists of eight premium Croatian wine estates that form The Grand Cro and encompass: Baković, Bibich, Boškinac, Duboković, Galić, Meneghetti, Petrač and Saint Hill. The research conducted has proved that vintners have justifiable reason to include transition to wine tourism into their future medium-term development strategy because it might help them to drive bottle sales and increases the number of tourists visiting their wineries. More so, through the development of complementary tourist-oriented services, wineries might enhance their brand loyalty and awareness, creating a positive image of their wine product, and consequently the wine region.
ABOUT MARKETING STRATEGY FOR WINE ROUTE. CASE STUDY – CONSTANTINOPLE WINE ROUTE

ABOUT MARKETING STRATEGY FOR WINE ROUTE. CASE STUDY – CONSTANTINOPLE WINE ROUTE
(ABOUT MARKETING STRATEGY FOR WINE ROUTE. CASE STUDY – CONSTANTINOPLE WINE ROUTE)

  • Author(s):Mirjana Maksimović, Tatjana Pivac, Anđelija Ivkov-Džigurski, Kristina Košić
  • Language:English
  • Subject(s):Agriculture, Tourism
  • Page Range:685-695
  • No. of Pages:11
  • Keywords:Wine; Wine Tourism; Cultural Route; Constantinople Wine Route.
  • Summary/Abstract:The main goal of this paper is to present the diversity of the tourist offer of the Constantinople Wine Route (CWR). The paper contains PESTEL and SWOT analysis, two of the best strategic management techniques and research analysis through questionnaire that actually indicate how interested respondents are in wine tourism in Serbia, how much experience they have about it, and whether they are aware of the Constantinople Wine Route. The survey was conducted on the basis of random sample, in the territory of Serbia. At the very end, the results of this survey were crossed with those of interviewed winery owners about what their wineries can offer to tourists and what their expectations are from participating in this project. Cross-referenced analysis opens up new areas for research, but also provides clear guidance on how to communicate the tourist offer of the Constantinople Wine Route.
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