METHODICAL APPROACHES TO ASSESSMENT OF FACTORS OF TOURISM COMPETITIVENESS OF THE REPUBLIC OF BELARUS
METHODICAL APPROACHES TO ASSESSMENT OF FACTORS OF TOURISM COMPETITIVENESS OF THE REPUBLIC OF BELARUS

Author(s): Svetlana Khomitch, Olga Mozgovaya, Vladimir Smoley, Alina Martsinovich
Subject(s): Energy and Environmental Studies, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Tourism Competitiveness; Tourism Product; Competitiveness Assessment; Competitive Advantages; Tourism Destination Competitiveness Strategy; Travel & Tourism Competitiveness Index; Republic of Belarus.
Summary/Abstract: In the chapter the basic European and international standards of the assessment of a national tourism product are considered. The key components of the Travel & Tourism Competitiveness Index are analysed with a view to identifying specific factors which determine the competitive advantages of the country in the tourism market. In accordance with the World Economic Forum methodology, the assessment of the quantitative and qualitative indicators forming the competitiveness of the national tourism product of the Republic of Belarus is carried out. On the basis of the calculated subindices, SWOT-Clock analysis, and Competitive Advantages Profile the tourism competitiveness of the Republic of Belarus is estimated. The principal competitive advantages of the national tourism product are revealed with a view to improving the national tourism policy. A special algorithm for the elaboration of the tourism destination development strategy for any destination is compiled on the basis of the research.

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