THE ROLE AND CHARACTERISTICS OF RURAL TOURISM IN SERBIA: CASE STUDY OF VOJVODINA REGION
THE ROLE AND CHARACTERISTICS OF RURAL TOURISM IN SERBIA: CASE STUDY OF VOJVODINA REGION

Author(s): Branislav Vlahović, Dubravka Užar
Subject(s): Agriculture, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Rural Tourism; Agrotourism; Tourists; AP Vojvodina.
Summary/Abstract: Serbia is a land of rural character and is one of the most agrarian countries in Europe. The rich natural, cultural and historical diversity of the Republic of Serbia creates exceptional conditions for the development of rural tourism, as well as the placement of the wide offer for different segments of demand in the tourist market. Understanding consumer behaviour in rural tourism is a necessary condition for the successful diversification of any rural socio-economic system. The aim of the research is to examine the attitudes and preferences of potential users of rural tourism services in the Republic of Serbia. It is important to identify tourist needs in order to create the best supply of rural tourism. Rural tourism provides a new and different experience that cannot be achieved at traditional mass tourism destinations. These results could provide useful insight for decision makers, in particular as regards local planning strategies.

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