HOTEL SPECIFIC DETERMINANTS OF LIQUIDITY-EVIDENCE FROM THE HOTELS IN AP VOJVODINA
HOTEL SPECIFIC DETERMINANTS OF LIQUIDITY-EVIDENCE FROM THE HOTELS IN AP VOJVODINA

Author(s): Nada Milenković, Jelena Andrašić, Slobodan Andrašić
Subject(s): Social Sciences, Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: liquidity; internal factors; hotels; AP Vojvodina.
Summary/Abstract: The aim of this chapter is to analyze the tourism sector in Vojvodina in terms of business liquidity of the hotels registered on the territory of the Province. The AP Vojvodina consists of 45 municipalities in which there are 220 hotels registered. The liquidity of the hotel industry depends on external and internal factors. In this research internal factors were considered in order to determine the reasons of the liquidity of the hotels in AP Vojvodina in the period of 2014-2018. The empirical studies include multivariate analysis of variances, as well as multiple regression models which enable identifying liquidity levels of hotels and how these internal factors affect the liquidity. The liquidity is measured by current liquidity ratio in the first model and quick liquidity ratio in the second model. The results of the empirical studies have shown that the impact of the indebtedness and sales growth is more intense on current liquidity than the quick liquidity ratio.

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