PROFITABILITY DETERMINANTS OF HOTEL INDUSTRY IN AP VOJVODINA
PROFITABILITY DETERMINANTS OF HOTEL INDUSTRY IN AP VOJVODINA

Author(s): Branimir Kalaš, Vera Mirović, Nataša Pavlović
Subject(s): Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: profitability; internal factors; hotels; AP Vojvodina.
Summary/Abstract: The tourism sector in Vojvodina includes 220 hotels registered in AP Vojvodina in 45 municipalities and their performances have a significant role for development of tourism in this Province. The most hotels are concentrated in Novi Sad and Subotica, where hotels in these cities consist 40% of total hotels in AP Vojvodina. The aim of this chapter is to analyze the profitability of hotels in AP Vojvodina in terms of modelling impact of internal factors. The chapter includes multivariate analysis of variance, as well as regression models which enable identifying profitability level of hotels and how liquidity, debt, financial stability, size and sale growth affect the profitability.

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