ADVANTAGES, CHALLENGES AND WEAKNESSES OF SPA TOURISM IN SERBIA
ADVANTAGES, CHALLENGES AND WEAKNESSES OF SPA TOURISM IN SERBIA

Author(s): Goran Dašić, Ana Anufrijev, Dragan Milačić
Subject(s): Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: health tourism; spa tourism; spa destination; challenges.
Summary/Abstract: Spa tourism services have recently reached a synergy of parameters that are bounded by commercial, traditional and therapeutic practices. Spa therapies have been present since ancient times through various forms, depending on the cultural, social and political environment they have existed in. The trend of connecting medicine and spa tourism is generally known and accepted, and as such it multiplies with the following contents: architecture, sustainable development, massage, spa and wellness, traditional and modern medicine. Serbia is rich in spas and, in recent times, has been working on revitalising spa tourism and improving its content. This chapter gives a structured overview of the current situation and shows the possible ways of further development with its advantages and difficulties, for later deeper analyses.

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