AGROTOURISM – LEGAL PROBLEMS AND ITs PERSPECTIVES
AGROTOURISM – LEGAL PROBLEMS AND ITs PERSPECTIVES

Author(s): Žaklina Spalević, Miloš Ilić, Vladimir Džamić
Subject(s): Agriculture, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Digitalization; Web presentations; Cloud; Intellectual property.
Summary/Abstract: The challenge we tried to address in this paper included the consideration of the current state of agritourism in the Republic of Serbia, as well as the possibilities for the improvement of this branch of tourism using information and communication technologies. The current status of agritourism is viewed from two aspects. The first aspect is the application of IT technologies in order to promote the tourist offer, while the second aspect is oriented towards legal norms governing the protection of intellectual property as well as the tourist protection. With the application of IT technologies, individual accommodation establishments that feature agritourism can be presented to a wider range of potential tourists. A better presentation of the existing possibilities undoubtedly leads to an increased number of visits. At the same time, it is necessary to regulate the protection of digital multimedia content created by tourists, as well as the possibility of their usage in promotion of accommodation capacities and tourist offer.

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