WELLNESS AND THERMAL TOURISM: AN INSIGHT FROM ITALY
WELLNESS AND THERMAL TOURISM: AN INSIGHT FROM ITALY

Author(s): Antonietta Ivona, Adrian Nedelcu, Alexandru Ganusceac, Donatella Privitera
Subject(s): Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Health Tourism; Apulia Region; Case study; Thermalism.
Summary/Abstract: Wellness and thermal tourism is changing at national and international levels even taking in account the growth rates of, and changes in, global consumption patterns. In this context, the objective of this study is to track a view on thermal tourism in Italy, focusing on a case study in the Apulia region. The primary function is therefore to establish important territorial safeguards aimed at satisfying the health demands of the population, while complying with the principles of therapeutic appropriateness and managerial efficiency. The analysis highlights the need to continue developing knowledge in a sector with great growth potential, especially in European countries.

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