WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY
WINE TOURISM AS A VECTOR OF LOCAL AND REGIONAL DEVELOPMENT. CASE STUDY PRAHOVA COUNTY

Author(s): Adrian Nedelcu, Donatella Privitera, Antonietta Ivona, Alexandru Ganusceac
Subject(s): Economy, National Economy, Business Economy / Management, Tourism, Socio-Economic Research
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Dealu Mare vineyard;sustainable viticulture;wine tourism;Urlați, Wine Road;
Summary/Abstract: Wine and gastronomic tourism is now emerging as one of the most promising segments of thetourism sector. The purpose of this paper is to analyse the Romanian wine heritage, with an impressivehistorical past, to highlight the considerable potential regarding the development of wine tourism inRomania, the factors that attract and motivate this alternative form of tourism, respectively the efficiencyof a network of thematic routes in Dealu Mare vineyard. The study performs a radiography of winetourism in Dealu Mare region, of the ways in which thematic routes, such as the Wine Road, 14 yearsafter launch, can contribute to the socio-economic development of the Sub-Carpathian region of Prahova,through moderate investments and rapid results. The goals of local development are to encouragean attractive territory and a well-defined identity, with a competitive and efficient agriculture and ruraleconomy with respect for the environment.

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