ANALYSIS OF PUBLIC STANCE ON TOURISM DESTINATIONS IN SREM / SRIJEM REGION
ANALYSIS OF PUBLIC STANCE ON TOURISM DESTINATIONS IN SREM / SRIJEM REGION

Author(s): Olivera Grljević, Saša Bošnjak, Veselin Pavlićević, Nataša Pavlović
Subject(s): Business Economy / Management, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Online reviews; User-generated content; Annotation; Corpus development; Corpus analysis; Srem/Srijem region.
Summary/Abstract: Online reviews posted on social media are a rich source of the customers’ voice. In this chapter, online reviews about various tourism destinations and attractions in Srem/Srijem region are used to analyze public stance and to uncover sources of satisfaction and dissatisfaction of visitors. Online reviews as unstructured data cannot be directly used for analysis, but require extensive data transformation and preparation which is done through annotation of data. Annotation is a process of enrichment of texts with specific meta-data. In presented research during the annotation process, the dataset, i.e. the corpus of collected reviews was labeled with information on sentiment, aspects, discourse functions, and information on a function different words have in expressions of opinion, sentiment or attitude within a review. The authors present their approach to annotation, the evaluation of the quality of conducted work, as well as the analysis of the resulting dataset, i.e. annotated corpus.

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