Strategic Management in Family Businesses: Navigating Digital Horizons and Unraveling Technological Dynamics
Strategic Management in Family Businesses: Navigating Digital Horizons and Unraveling Technological Dynamics

Author(s): Hanane Allioui, Azzeddine Allioui
Subject(s): Business Economy / Management, Accounting - Business Administration, ICT Information and Communications Technologies, Socio-Economic Research
Published by: Scientia Moralitas Research Institute
Keywords: strategic management; family businesses; digital horizons; transformation;
Summary/Abstract: The article explores the challenges and success factors of digital transformation in family-owned enterprises, focusing on organizational theories, power dynamics, and the VUCA (Volatility, Uncertainty, Complexity, Ambiguity) environment. It highlights the importance of adaptability, resource and competence orchestration, and the need for ongoing communication, cooperation, and staff training. The study also explores the role of technological surveillance, specialized digital consulting, and intelligence technology in digital ventures. It emphasizes the need for active participation, clear objectives, effective leadership, and ongoing oversight. The article concludes that success in the digital age requires strategic resource allocation, effective management of power dynamics, and an innovative organizational culture.

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