Zrównoważone zachowania konsumentów – wybrane zagadnienia
Sustainable consumer behavior – selected aspects

Author(s): Maria Sielicka-Różyńska
Subject(s): Economy, Supranational / Global Economy, Micro-Economics, Behaviorism, Socio-Economic Research
Published by: Wydawnictwo Uniwersytetu Ekonomicznego w Poznaniu
Keywords: zrównoważona konsumpcja;zrównoważone zachowania konsumentów;zero waste;cele zrównoważonego rozwoju;ograniczanie marnowania żywności;dekonsumpcja;roślinne alternatywy;
Summary/Abstract: The purpose of the chapter is to present consumers’ activities and behaviors that should be implemented to achieve sustainable and responsible consumption. The chapter is prepared basing on current literature, reports and companies organisational documents. Sustainable consumption assumes optimal and conscious use of available resources to achieve development, while minimising the harmful impact on the environment and ensuring satisfaction for both the current and future generations. The key element in ensuring sustainable consumption is conscious and responsible consumer, asa representative of the household, that should be aware and comply with Zero Waste rules, that are in line with Sustainable Development Goals. Initiatives such as foodsharing, community kitchens, using mobile applications to reduce the surplus food, freeganism or following plant-based diets might be crucial in achieving sustainable food consumption and, among others, reduction of food waste. There is a big need to increase the awareness of consumers in terms of sustainable behaviors and their access to information through, e.g., social campaigns.

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