Съвременните предизвикателства пред кризисните комуникации на държавните институции в България
Contemporary Challenges to Crisis Communications of the State Institutions in Bulgaria

Author(s): Lyubomir Palev
Subject(s): Social Sciences, Media studies, Communication studies
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: crisis; crisis communications; government communications; institutional PR
Summary/Abstract: The information and communication reality has evolved significantly over the past two decades. The changes that have occurred are due to the greatest extent to the development of information technologies and the ever-increasing ubiquity of the Internet, which has become the main field for sharing and receiving information, as well as a tool for conducting communications. There has arisen the inevitable need to adapt public relations to modern conditions. Despite the extraordinary opportunities that the “net” gives to PR to achieve its goals, there are numerous challenges that public relations has to deal with daily. These challenges, in turn, favor the emergence and development of crises. In Bulgaria, and not only, state institutions are prone to falling into crises. In this regard, the crisis communications of the state institutions in Bulgaria need the conduct of research that will lead to the practical development and increase of the effectiveness of the institutional PR.

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