„У цій єдності – найголовніша наша сила…”: дискурсивні стратегії вираження консолідації українського суспільства у виступах Президента України Володимира Зеленського 2022–2023 років
“This Unity Is Our Greatest Strength…”: Discursive Strategies of Expressing the Consolidation of Ukrainian Society in the Speeches of President of Ukraine Volodymyr Zelenskyi in 2022–2023

Author(s): Olena Semenets
Subject(s): Cultural history, Theoretical Linguistics, Applied Linguistics
Published by: Wydawnictwa Uniwersytetu Warszawskiego
Keywords: Russia’s war against Ukraine; consolidation of Ukrainian society; President of Ukraine; Telegram channel; public speech; critical discourse analysis; discursive strategy; discursive tactics
Summary/Abstract: The paper is devoted to the analysis of discursive strategies and tactics of expressing the consolidation of Ukrainian society realized in the speeches of President of Ukraine Volodymyr Zelenskyi during the full-scale armed aggression of the Russian Federation against Ukraine. The analysis based on the materials published in the official Telegram channel of the President (“Zelenskiy / Official”) and in the official channel of the Office of the President of Ukraine (“Office of the President”). The research covers the period from February 2022 to October 2023. The study was conducted in the field of critical discourse analysis, based on T. A. van Dijk’s sociocognitive paradigm. Three main discursive strategies for expressing the consolidation of Ukrainian society in countering the armed aggression of the Russian Federation are identified: 1. the strategy of expressing the unity of the Ukrainian people in the fight against the enemy; 2. the strategy of uniting the Ukrainian people and the authorities in the country; 3. the strategy of reflecting the solidarity and unity of the peoples of democratic countries with the people of Ukraine in countering the aggressor. Each of those discursive strategies is realized in specific tactics of communication and of influencing the audience, which entail certain principles of using a system of means and techniques of communicative influence. The study concludes that the implementation of these discursive strategies and tactics in Volodymyr Zelenskyi’s public speeches is a manifestation of effective implementation of the state information policy aimed at maintaining the unity of the Ukrainian people. At the same time, it demonstrates the need for constant effective interaction between the authorities and civil society, rapid response to public demands, especially regarding reforms to strengthen the democratic foundations of socio-political life in Ukraine.

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