Research and innovation, Digital Transition, Future of Management with the help of GenAI
Research and innovation, Digital Transition, Future of Management with the help of GenAI

Author(s): Alexandru Silviu Goga
Subject(s): Environmental Geography
Published by: Presa Universitara Clujeana
Keywords: digital transformation; GenAI integration; strategic innovation; data-driven decision making; ethical AI governance;
Summary/Abstract: In an era where digital transformation is pivotal, integratingGeneral Artificial Intelligence (GenAI) in management practices presentsunprecedented opportunities for innovation and efficiency. Thispaper explores the symbiotic relationship between GenAI and management,focusing on how GenAI can be leveraged to foster a digitaltransition that reshapes the future of management. We delve into thecore aspects of GenAI, including its adaptive algorithms, predictiveanalytics, and decision-making capabilities, which can streamline operations,enhance strategic planning, and foster a culture of continuousinnovation. Reviewing current practices, we identify key trendsand challenges in integrating GenAI within organisational structures.Furthermore, we propose a framework for successfully adopting GenAI,emphasising the importance of ethical considerations, employee engagement,and a shift towards data-driven cultures. Our findings suggestthat GenAI augments and redefines managerial tasks, paving theway for a new paradigm in research and innovation within the digitallandscape.

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