RURAL TOURISM IN SERBIA IN THE AGE OF THE CORONAVIRUS EPIDEMIC
RURAL TOURISM IN SERBIA IN THE AGE OF THE CORONAVIRUS EPIDEMIC

Author(s): Pavle Radanov, Ivana Lešević
Subject(s): Agriculture, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Serbia; Travel; Accommodation; Local authorities; Tourist organizations.
Summary/Abstract: The coronavirus pandemic has caused a change of tourist habits, including turning more to domestic destinations. Serbian travel culture is specific, because most travelers choose sea destinations, given that Serbia is a continental country. Considering the number of natural resources along with accommodation capacities, it is necessary to work more on the promotion of rural tourism, in order to change the awareness and habits of travelers. The research conducted for this purpose addressed the travel habits of domestic tourists in their own country and showed that there are great opportunities in this regard to increase the number of guests in rural tourism, which will become permanent and use other benefits a rural household can provide. It also represents the opportunity to revitalize abandoned and devastated areas and affects the economic well-being of the whole region and even the whole country.

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