THE USE OF GEOLOCATION FOR COMPETITION ANALYSIS OF DESTINATIONS: APPLICATION TO THE HOTEL SUPPLY IN BARCELONA
THE USE OF GEOLOCATION FOR COMPETITION ANALYSIS OF DESTINATIONS: APPLICATION TO THE HOTEL SUPPLY IN BARCELONA
Author(s): Maria D. Illescas Manzano, Sergio Martinez Puertas, Manuel Sanchez Perez
Subject(s): Tourism, ICT Information and Communications Technologies
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Tourist destination; Geolocation; Geographic Information Systems; Competition; Location.
Summary/Abstract: Geolocalization and the use of geographic information systems (GIS) have become fundamental tools in many disciplines because they can link databases and view the geographic information provided by these databases. Within the hotel context, geolocation and GIS can be used as tools that from a management perspective facilitate the evaluation of the competitive level existing in a tourist destination and from a consumer point of view facilitate their choice. This chapter tries to show the usefulness of geolocation through its application in the evaluation of the hotel supply in Barcelona (Spain).
Book: ITM 5 - Modern Management Tools and Economy of Tourism Sector in present Era - 5th ISSUE
- Page Range: 585-599
- Page Count: 16
- Publication Year: 2020
- Language: English
- Content File-PDF
