Fueling Novel and Sustainable Tourism Ecosystems through Resource Orchestration
Fueling Novel and Sustainable Tourism Ecosystems through Resource Orchestration

Author(s): Angela Carida, Maria Colurcio
Subject(s): Energy and Environmental Studies, Tourism
Published by: Udruženje ekonomista i menadžera Balkana
Keywords: Service Ecosystem Emergence; Tourism industry; Italian Village Project; Resource orchestration; Resource Integration; Value creation; Hospitality sector
Summary/Abstract: This study aims to extend the conceptualization of resource integration in service ecosystems by defining and empirically analyzing the orchestration of multi-actor collaboration for value co-creation in the tourism eco-system. Current knowledge on the emergence of service ecosystems is extended by focusing on and conceptualizing the resource integration efforts of resource orchestrators and connectors. It adopts a qualitative in-depth case study approach to explore, in a real-life situation, how resource orchestration through multi-actor collaboration for value co-creation occurs in complex service ecosystems, such as hospitality or tourism services. The analysis is built on multiple sources of information to integrate investigations conducted through direct observation and questioning. A new approach is synthesized, which shifts away from the understanding of resource orchestration as a firm-level activity for initiating and managing innovation processes to a key process for driving and managing the emergence of multidimensional and multilevel value co-creation structures.

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